《艾睿铂（AlixPartners）：2024消费者情绪指数报告：时尚行业消费者需求解析（英文版）（41页）.pdf》由会员分享，可在线阅读，更多相关《艾睿铂（AlixPartners）：2024消费者情绪指数报告：时尚行业消费者需求解析（英文版）（41页）.pdf（41页珍藏版）》请在三个皮匠报告上搜索。

1、Want:Understanding shopper demands across fashion sectorsConsumer Sentiment Index20242AlixPartners Consumer sentiment indexTodays consumer is less brand-loyal,inundated with marketing messages across all apps and channels,pressured by debt and inflation,and increasingly demanding.But as loyalty has

2、waned,customer acquisition and demand costs have grown,and retailers profits have shrunk.Retailers need a new playbook.AlixPartners has rebooted the historic Consumer Sentiment Index to provide a tool for retailers to evaluate and prioritize resources,operational and technological advancements,and g

3、rowth initiatives to stay ahead of the fast-evolving consumer.Todays customer has been in the power-seat for several years,as the digital world evolved,and they are now frustrated.They are fatigued from the constant stream of brand content.They are overwhelmed by information,choices,and the need to

4、comparison shop.And,they have a different suite of needs and expectations as they move across the fashion spectrum,from mass and off-price up to luxury,and from the center of the age-spreadMillennialsto the fringes.The Consumer Sentiment Index,first launched in the 2000s,provides data on consumer pr

5、ioritization of five key pillars:access,experience,service,product,and price.We find that top-performing retailers like Chanel and American Eagle are delivering on core consumer demands for their sectors.In luxury,its service alongside product.For young adults,its price and product with a nod to exp

6、erience.Looking across generations,we see that Millennials want it all,while Boomers are keenly focused on value.Although its not surprising that Gen Z are the most motivated by social shopping,only 3%of Gen Z called Shein the number one retailer when shopping for fashion online,which should cause r