《Ascend2：2024营销技术评估与变革路径研究报告（英文版）（14页）.pdf》由会员分享，可在线阅读，更多相关《Ascend2：2024营销技术评估与变革路径研究报告（英文版）（14页）.pdf（14页珍藏版）》请在三个皮匠报告上搜索。

1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.THE PROCESS OF EVALUATING AND CHANGING MARTECHResearch Created for Marketers3.Methodology and Participants4.Introduction5.Satisfaction with Martech6.Assessing the Tech Stack7

2、.Top Reasons for Updating Martech Stack8.Gauging Confjdence in Change9.Team Involvement in Updating Tech10.Top Challenges11.Vendor Support&Training12.Extent of Involvement13.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:ENGAGE YOUR AUDIENCE by turning the charts and insights into

3、 your own content.TIP#2:DISCOVER STRATEGIES,TACTICS AND TRENDS that are working for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is relevant to your business.This Survey Summary Report is part of a series conducted in partnership with our participating Research Partners.Please

4、 feel free to adapt,copy,distribute and transmit this work.However,you must attribute the work as produced by Ascend2 and its Research Partners,but not in any way that suggests that they endorse you or your use of the work.When you share this content,please provide a link back to Put this content To

5、 good use!3Ascend2 benchmarks the performance of marketing strategies,tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format.This survey was fielded to a panel of marketing professionals and marketing research subscribers.Primary

6、 Marketing ChannelB2B(Business-to-Business)21%B2C(Business-to-Consumer)44%B2B and B2C Equally35%Number of EmployeesMore than 50038%50 to 50027%Fewer than 5035%Primary role in companyOwner/Partner/C-Level40%Vice President/Director/Manager42%Non-Management Professional18%SURVEY RESPONDENTSMETHODOLOGYN