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1、1Content Matters for C-ExecutivesContent Matters 2024 Report2ContentsContent Matters for C-executivesExecutive summary3Data-driven content strategy4Retention and website-centricity8Artificial intelligence15Conclusion20Methodology andparticipant profile223Executive summaryIn January and February 2024

2、,we surveyed 1,003 marketing and media leaders about what matters to them when creating and publishing content.The results of this survey revealed that 78%of organizations feel an increasing demand for their content in 2024 but many struggle to balance budget constraints with the need to produce qua

3、lity content.Further,it confirmed that there is a high demand for data-informed content creation.Our research also uncovered areas of disagreement among respondents.On whether their company was data-driven,more than half of managers believed they were,but only 30%of C-executives felt the same.This d

4、isparity prompted a closer look at how different seniority levels develop and understand their content strategy.In this 2024 Content Matters for C-Executives report,we take a deeper look at the responses of 193 C-level employees who make strategic decisions and plan the budgets for their companies.T

5、hese results offer a more nuanced look what matters to organizational leaders and identify the top challenges facing media and marketing teams when developing and implementing their content strategy.Content Matters for C-executives3Gaps persist between“having data”and applying a data-driven strategy

6、Simply collecting data has no value without the means to organize and interpret it into a meaningful and actionable analysis.5Do you consider your organizations content strategy to be data-driven?Understanding of content performance is high,but there is room for improvementData-driven content strate