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1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.CONTENT MARKETING&AIResearch Created for Marketers20243.Methodology and Participants4.Introduction5.Content Marketing and AI6.The Success of Content Marketing7.Content Market

2、ing Challenges8.Best Metrics9.Content Formats10.Engaging Audiences11.Use of AI in Content Marketing Programs12.Impact of AI on Content Quality13.Future Role of AI in Content Marketing14.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:ENGAGE YOUR AUDIENCE by turning the charts and i

3、nsights into your own content.TIP#2:DISCOVER STRATEGIES,TACTICS AND TRENDS that are working for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is relevant to your business.This Survey Summary Report is part of a series conducted in partnership with our participating Research Par

4、tners.Please feel free to adapt,copy,distribute and transmit this work.However,you must attribute the work as produced by Ascend2 and its Research Partners,but not in any way that suggests that they endorse you or your use of the work.When you share this content,please provide a link back to Put thi

5、s content To good use!3Ascend2 benchmarks the performance of marketing strategies,tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format.This survey was fielded to a panel of marketing professionals and marketing research subscri

6、bers.Primary Marketing ChannelB2B(Business-to-Business)20%B2C(Business-to-Consumer)53%B2B and B2C Equally27%Number of EmployeesMore than 50024%50 to 50026%Fewer than 5050%Primary role in companyOwner/Partner/C-Level47%Vice President/Director/Manager35%Non-Management Professional18%SURVEY RESPONDENTS