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1、#GetTheFutureYouWantTODAYSCONSUMER2024 consumer behavior tracker for the Consumer Products and Retail industriesWHAT MATTERS TO2Capgemini Research Institute 2024What matters to todays consumers 2024:consumer behavior tracker for the consumer products and retail industriesExecutive Summary In the 202

2、3 edition of our annual research series,What matters to todays consumer,we found that consumers were worried about the cost-of-living crisis,with this concern naturally feeding into their expectations and purchasing behaviors.Many were worried,in particular,about the cost of feeding their families a

3、nd buying essential items.This report is the third in our annual research series that examines evolving consumer behaviors.This year,we find that many of the behaviors we noted in our 2023 report have persisted,with consumers continuing to express concern about their personal financial situations am

4、id rising inflation.However,this concern has dropped significantly in the past twelve months as just 43%of consumers worry their personal finances will worsen over the next 69 months,compared with 80%who were concerned that they would worsen in the equivalent period last year.New to this years resea

5、rch,we also explore the rise of generative AI and its impact on consumers purchasing behaviors.What we found is that around one in five consumers has used generative AI to shop and just over half of users have already acted on product recommendations made by generative AI tools,such as ChatGPT,with

6、55%of Gen Z having bought products recommended by generative AI tools.Social commerce is a retail channel that is growing in popularity,with 46%of Gen Z consumers having purchased a product via social media platforms.We also explore how consumers have become more sustainability-conscious,demanding g