SALSIFY：2023年全球消费者指南后疫情时代新衰退（英文版）（19页）.pdf

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1、2023 Global Guide to ConsumersTABLE OF CONTENTS-THE LASTING IMPACTS OF THE PANDEMIC-THE 2023 SHOPPING JOURNEY-THE NEW IMPACTS OF INFLATION-THE GROWTH OF DIGITAL SCREENS-THE APPEAL OF THE STORE BRAND-THE IMPORTANCE OF PRODUCT CONTENTPOST-PANDEMIC,NEW RECESSION:2023 GLOBAL GUIDE TO CONSUMERSEXECUTIVE

2、SUMMARY03FROM SCROLLING TO SCRUTINY:WHY SHOPPERS ARE INCREASINGLY SELECTIVE 04OMNICHANNEL EXCELLENCE REQUIRED:WHY SHOPPERS RELY ON DIGITAL EVERYWHERE14ABOUT SALSIFY18METHODOLOGY193POST-PANDEMIC,NEW RECESSION:2023 GLOBAL GUIDE TO CONSUMERSDuring the pandemic,consumers grew accustomed to the convenien

3、ce of online shopping and same-day delivery even while facing limited product availability.Today,as prices rise,their service expectations remain the same,but theyre coupled with new scrutiny for the value of brand-name products.At the same time,corporate budgets are also under scrutiny.Its no longe

4、r enough to make product information available and compelling.Instead,brands and retailers must engage shoppers from discovery through purchase to win sales and customer loyalty all while maintaining a sustainable profit.Its a crucial time to demonstrate product quality online.Customers increasingly

5、 research brands and their products across a range of touch points,which is why the digital experience is a major factor in building customer loyalty,even during in-store shopping.Successful commerce in 2023 will balance current consumer demands with the realities of the supply chain,margin,and oper

6、ating costs.Salsify surveyed more than 6,000 consumers around the world to help you understand which product page elements and channels to prioritize to stay profitable and grow your business this year.EXECUTIVE SUMMARY 4POST-PANDEMIC,NEW RECESSION:2023 GLOBAL GUIDE TO CONSUMERSFROM SCROLLING TO SCR