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1、1Digital Advertising Trends in 2025BENCHMARKS FOR THE STRATEGIC ADVERTISER2Trends for the Digital MarketerThe State of Digital Advertising Whats driving change,growth,and customer experience optimizations in 2025?Summary Set the foundation for your marketing strategy:Aligning Brand and PerformanceHo

2、w are marketers preparing their organizations to manage the customer experience charter in 2025?Build efficiency:Optimize Budget Allocation for Maximum ImpactWhere are budgets headed for maximal performance and why?Drive Peak Performance with Innovation TechnologyWhich technologies are driving innov

3、ations in customer experience?0102032DIGITAL ADVERTISING TRENDS IN 2025|SUMMARY3The State of Digital AdvertisingAs marketing continues to pull brands toward audience-based and targeted personalized content experiences,marketers are focused on building strategies and tactical plans to streamline thei

4、r creative production,optimizing performance and measurement.To match this,brands need to work smarter,not harder.To do this,its critical to refine their application of AI and data-driven insights,as well as develop content to more meaningfully reach their target audiences,at scale.SUMMARYSTRATEGIC

5、DECISIONS AND OUTPUTS FOR BUILDING EFFECTIVE PROGRAMS BUDGET ALLOCATION:HOW AND WHERE TO SPEND OPTIMIZING CROSS-CHANNEL CAMPAIGNS CHANNEL EFFECTIVENESS AND PERFORMANCE INNOVATIONS IN AI AND ADTECHMEASURING MARKETING IMPACT0104020503063Each year,Smartly gauges the pulse on the ever-evolving trends sh

6、aping marketing.In the 2025 edition of the Digital Advertising Trends survey,our research highlights the key issues on todays marketers minds,including:DIGITAL ADVERTISING TRENDS IN 2025|SUMMARY42025 DIGITAL TRENDS HIGHLIGHTSOne Full Funnel Creative+Media Marketing Team Marketing teams are coming to