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1、Australia 100 2025 The annual report on the most valuable and strongest Australian brands Commonwealth Bank becomes Australias most valuable brand+Commonwealth Bank takes top spot at$15.7 billion brand value+Tooheys is fastest-growing,tripling in value to$452 million+Thriving retail and airlines pro

2、sper through innovation,while some brands struggle with consumer criticism+Sustainability is becoming a key differentiating factorBrand Finance Australia 100 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5Mark Crowe,Managing Director,Brand FinanceNational Overview 6Valuation Analysis

3、 9Most Valuable Australian Brands 2025 10Commonwealth Bank:Most Valuable Brand 11Tooheys:Fastest Growing Brand Value 12Brand Strength Analysis 13Sustainability Analysis 15Brand Value Ranking(AUDm)17Methodology 19Our Services 25Our teams have experience across a wide range of disciplines from marketi

4、ng and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Val

5、uation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the tes

6、t every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations