Ethoca：2021数字银行展望报告-提高客户体验及创造增值（英文版）（26页）.pdf

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1、 AUGUST 2021 Reinventing Digital Banking DELIGHTING AND INCREASING VALUE FOR CONSUMERS David Mattei This report is provided compliments of: Reinventing Digital Banking 2021 Aite-Novarica Group. All rights reserved. 1 Table of Contents IMPACT POINTS. 3 INTRODUCTION . 4 METHODOLOGY . 4 THE MARKET . 6

2、CONSUMER SENTIMENT ON RECEIPTS . 8 PAPER RECEIPT ATTITUDES . 8 DIGITAL RECEIPT EXPERIENCES . 11 DIGITAL RECEIPTS IN DIGITAL BANKING . 12 DIGITAL BANKING FEATURES OF INTEREST FOR E- COMMERCE PURCHASES . 16 CHANGES IN CONSUMER ATTITUDES TOWARD DIGITAL RECEIPTS IN DIGITAL BANKING . 20 CONCLUSION. 23 RE

3、LATED AITE-NOVARICA GROUP RESEARCH . 24 ABOUT AITE-NOVARICA GROUP . 25 CONTACT . 25 AUTHOR INFORMATION . 25 List of Figures FIGURE 1: CONSUMERS PROPENSITY TO RETAIN PAPER RECEIPTS . 9 FIGURE 2: REASONS WHY CONSUMERS KEEP PAPER RECEIPTS . 10 FIGURE 3: FREQUENCY OF BEING OFFERED A DIGITAL RECEIPT . 11

4、 FIGURE 4: REASONS FOR PROVIDING PERSONAL DATA TO RECEIVE A DIGITAL RECEIPT . 12 IMPACT REPORT AUGUST 2021 Reinventing Digital Banking DELIGHTING AND INCREASING VALUE FOR CONSUMERS David Mattei Reinventing Digital Banking 2021 Aite-Novarica Group. All rights reserved. 2 FIGURE 5: DELIVERY PREFERENCE

5、S AMONG THOSE WHO HAVE BEEN OFFERED DIGITAL RECEIPTS . 13 FIGURE 6: RATIONALE FOR PREFERRING DIGITAL RECEIPTS IN DIGITAL BANKING . 14 FIGURE 7: DELIVERY PREFERENCES AMONG ALL CONSUMERS15 FIGURE 8: NEW DIGITAL BANKING FEATURES TO COMPLEMENT DIGITAL RECEIPTS . 16 FIGURE 9: CARD MANAGEMENT CONTROLS WIT

6、HIN DIGITAL BANKING . 17 FIGURE 10: SUBSCRIPTION MANAGEMENT FEATURES WITHIN DIGITAL BANKING . 19 FIGURE 11: CHANGE IN INTEREST IN RECEIVING DIGITAL RECEIPTS VIA DIGITAL BANKING . 20 FIGURE 12: DIGITAL RECEIPT INTEREST IN DIGITAL BANKING VS. MERCHANTS MOBILE APPS . 22 List of Tables TABLE A: INDUSTRY