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1、1R Role of influencer marketingSECTOR REPORT|2024E-commerce Influencer Marketing in Southeast Asia2When we began researching Southeast Asias e-commerce influencer marketing economy in 2023,our primary objective was to answer two key questions:How important is influencer marketing for e-commerce,and

2、how does it work?The answers were both encouraging and surprising.We published our findings in last years inaugural sector report,which has since been read by thousands of industry professionals with good feedback.This year,we are excited to build on last years insights and publish an expanded secon

3、d edition.In this report,we aim to share updates on how key metrics have evolved since 2023(indicated with a blue star icon ),and provide perspectives on timely new topics,including live commerce and AI influencers.We hope you find the following pages helpful and inspiring.This work would not have b

4、een possible without the continued support of our sponsor,the leading platform for partnerships and influencer marketing.Happy reading,CubeWhy we wrote this reportTable of contents1234567Exploring Influencers role in Southeast Asias e-commerce economyThrough the consumer lens:Sentiments and preferen

5、ces related to influencer marketingBehind the scenes:Perspectives from Influencers,Agencies,and Enablers2024 Spotlight:Exploring influencers impact on online subscriptions and travel,and the rise of live commerceSponsored section:Expand your reach and revenue with diverse partnershipsPeeking into th

6、e crystal ball:2025 predictions for e-commerce influencer marketingCountry deep-dives:Key influencer marketing metrics for each country in Southeast Asia51017264046511.Influencer marketing is an important driver of e-commerce sales,contributing to approximately 20%of Southeast Asias online sales in