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1、The state of referral marketing report 2024Reach high-value customers through the power of word-of-mouth marketingIntroduction 3Key terminology 4Research methodology 5Key findings 6Chapter 1:How brands structure their referral programs 7Chapter 2:The conversion trends brands use to define success 11

2、Chapter 3:Popular incentives and rewards 15Chapter 4:Referral marketing trends by industry 22Chapter 5:The right referral marketing strategies open new business avenues 28About 29Contents3|Introduction2024 is shaping up to be another competitive and uncertain year for marketing teams worldwide.Brand

3、s will test budgets,competition will increase,and innovation will accelerate.However,a growth channel has been gaining in popularity and could generate as much as 20%of your new revenue each year.I want to help you understand and capitalize on this channel so you can lead your company and team to a

4、record performance.The team and I are proud to present this report as it delves into the evolving landscape of referral marketing.Well show you how consumer purchase behavior grows increasingly more dependent on recommendations from friends and family and how its nudged marketers to adapt and rely u

5、pon referrals over other channels.Weve seen a remarkable shift in how consumers make buying decisions in recent years.Traditional ads have lost some of their weight,with many folks no longer trusting advertising due to lack of authenticity.Instead,people turn to their trusted circles of friends,fami

6、ly,and colleagues for advice,creating opportunities for referral marketing to evolve into a highly effective growth channel.Referral marketing has morphed from a fire-and-forget marketing tactic into a strategic effort championed by senior marketing leadership and centered on building trust.This rep