尼尔森IQ：2024年韩国现场消费渠道及酒吧餐馆消费动向报告（11月版）（英文版）（28页）.pdf

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1、 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.South Korea On Premise Consumer Pulse ReportCGA by NIQ,November 2024 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report

2、is intended to be a fast-turnaround temperature check of the channel and the consumers who visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a stap

3、le for beverage suppliers and other businesses interested in the channel.These monthly updates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this November 2024 issue,we surveyed 750 consumers(aged 19+)between 15th 29thNov

4、ember.These consumers were situated across all Korean regions and must typically visit On Premise venues at least once within a 3-month period.CGAS MONTHLY CONSUMER PULSE 2024 Nielsen Consumer LLC.All Rights Reserved.Consumers are continuing to visit the On Premise,while the number of consumers maki

5、ng drink-led visits has increasedVisitation to the On Premise remains stableVisitation remains stableConsumers are continuing to visit the On Premise,with 90%continuing to visit.While the number of visitors going out for food-led occasions has remained steady,there has been a notable improvement tow

6、ards drink-led visits.Since October,visits for drink-led occasions has risen by+4pp,reaching 43%.How are you tracking your performance across this increased drink-led visitation amongst consumers?Spirits and high ABV%see an increase Beer continues to be the top choice for consumers(61%).In contrast,