《尼尔森IQ：2025韩国酒水市场现场消费测量（OPM）报告（英文版）（15页）.pdf》由会员分享，可在线阅读，更多相关《尼尔森IQ：2025韩国酒水市场现场消费测量（OPM）报告（英文版）（15页）.pdf（15页珍藏版）》请在三个皮匠报告上搜索。

1、 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.On Premise Measurement(OPM)Know your market,outpace your competitors,and redefine success with first-ever On Premise market measurement1 2024 Nielsen Consumer LLC.All Rights Reserved.2CGAs On Premise Measure

2、ment service is the only fully projected,extensively validated measure of beverage alcohol performance in the On Premise.OPM uses a combination of best-in-class data sources to provide an industry barometer for brand and category performance across South Korea.OPM provides in-depth volumetric measur

3、ement of alcohol sales in bars and restaurants across the marketBest-in-class On Premise market measurementOn Premise Measurement(OPM)Distribution AnalysisDistribution&Volume Headroom AnalysisRegional ReportsBrandHealth ChecksContribution to Change(what is driving performance)Category Deep DivesComp

4、etitor Analysis 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.3+What is my market share by major market&class of trade?+What regions am I growing the fastest in against other regions/Total Korea and vs my competitors?+What is the distribution headroom be

5、tween me and my competitors?+How does my brand performance compare to last year or the year before?+Which markets do I need to give most attention to,to become the leader in the category?What area am I growing the fastest vs my competitors?+What is the distribution headroom between me and my competi

6、tors?+How does my brand performance compare to last year or the year before?+Which markets do I need to give most attention to,to become the leader in the category?OPM can help you answer key business questions:2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserv