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1、 2024 Nielsen Consumer LLC.All Rights Reserved.ITALY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,November 2024 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.Visitation Rate in November:On Premise visitations have stayed consistent from October to November

2、,with a slight year-over-year decline in food-led visits.Weekends remain the busiest,with Saturday seeing the most traffic,and Sunday nearly matching Friday.As winter approaches,consumers are heading out earlier in the day compared to last months visitation patterns.Categories Drunk:Aperitifs and wi

3、ne have seen the largest increase in consumption compared to last month,aligning with the rise in early evening outings.While wine ranks highest for value for money,aperitifs stand out for their perceived excitement as a category.Prognosis for December:Fewer consumers plan to visit the On Premise ne

4、xt month compared to the same period last year.However,over 1 in 4 intends to go out more frequently,resulting in a positive net difference against the 1 in 10 planning to go out less often highlighting an opportunity to engage these visitors to maintain or increase their outings.Hot topic RTDs:Whil

5、e 1 in 4 consumers already orders RTDs,a striking 1 in 2 is considering giving them a try.To capitalise on this interest,its crucial to address key barriers:price and high sugar content.Competitive pricing,targeted promotions,and a focus on flavour variety and innovative options can help drive adopt

6、ion.SUMMARYThe Italian On Premise sector continues to thrive as a lively hub where the love for socializing outweighs economic pressures.Its essential for operators to tap into the right strategies to attract consumers looking for genuine experiences and meaningful moments of togetherness.Unlock the