《尼尔森IQ：2024年德国现场消费渠道及酒吧餐馆消费动向报告（11月版）（英文版）（33页）.pdf》由会员分享，可在线阅读，更多相关《尼尔森IQ：2024年德国现场消费渠道及酒吧餐馆消费动向报告（11月版）（英文版）（33页）.pdf（33页珍藏版）》请在三个皮匠报告上搜索。

1、 2024 Nielsen Consumer LLC.All Rights Reserved.GERMANY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,November 20242 2023 Nielsen Consumer LLC.All Rights Reserved.Visitation Rate in November:There has been a year on year increase in drink-led outings,with these figures remaining stable on a monthly basi

2、s.In contrast,food-focused On Premise visitations are experiencing a decline,reaching their lowest levels since January.Additionally,there is a slight uplift in lunchtime visitations compared to the previous month,indicating a positive trend in this segment.Categories Drunk:Beer and spirits consumpt

3、ion has declined for the fourth consecutive month.Despite this,both categories maintain a high percentage of consumers satisfied with serve quality.Beer,typically viewed as a more affordable drink option,is battling price related challenges,leading to a decline in value-for-money satisfaction levels

4、.Prognosis:Overall visitation levels have remained stable,maintaining consistency over recent months.However,year-on-year decline in visitation continues,highlighting a persistent downward trend when compared to the previous year.Hot topic:Discover what consumers really think about the latest RTD of

5、ferings!Dive into this months hot topic sections to explore how they engage with these products and uncover the key drivers that could boost future consumption.Miriam StirnimannSUMMARYThe German beer and spirits industry is experiencing a challenging autumn/winter period,with consumption declines of

6、-0.6%for beer and-3.6%for spirits*.As we approach the festive season,there is potential for a positive shift.The Christmas period could provide an opportunity for an uplift in these categories,particularly for premium spirits,as consumers may indulge in more treat-oriented purchases.The start of the