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1、The Pigment Selection Process:Balancing the MUSTs,WANTs and the NICE TO HAVEsBonnie PiroTechnical Marketing ManagerSudarshan North AmericaBonnie P(862)704-0055Colorant Selection ProcessSuccessful ProductIntroductions to the MarketPigmentManufacturerFormulatorProductDesignerPigment suppliers have the
2、 deepknowledge and understanding oftheir technologies and are bestpositioned to recommend optimalpigment solutions for a givenapplication.Colorant Selection ProcessColorant Selection Process A pigment is only technically valuable to a customer if it performs in the correct manner required for theapp
3、lication it is used for.Added functionality is an area of anticipated development but functionality differs from person to person orindustry to industry.Who is asking?The true cost of a raw material in context of the total formulation is the cost in use.This considers the price and amount of materia
4、l needed to make the formulation meet thecustomers expectations.Color and EffectTransparency/OpacityMica or aluminumApplicationType of substrateType of resin systemInteractions in formulationsIndoor/OutdoorLight/WeatherComplianceFoodToyMedicalCost/ValueColorant Selection Process PerformanceTranspare
5、ncy,OpacityFlow,viscosityGlossAcid and alkali resistanceHeat stabilityMigrationStrengthFineness of grindAnd onAnd onAnd onSynthesis The first manufacturing step(s)determine the chemical identity of thepigment.Crude pigment is the end product of thesynthesis.Finishing and surface treatment providethe
6、 end use properties.Finishing primary particle size Surface treatment dispersibilityCrudeCrude is thebase of thepigment75-80%of the pigmentperformanceMUSTs WANTs NICE TO HAVEsApplication ChemistryApplication Process=Application PerformanceIt is a balance!Pigment ChemistryPigment Finishing=Pigment Pe