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1、E-BOOKThe Modern Marketers Guide to Data Analytics 0203050709111213IntroductionUse Case#1Bring All Your Marketing Data TogetherUse Case#2Understand Your Customers in Real-TimeUse Case#4Measure Campaign Performance and Marketing ROIUse Case#3Customer Segmentation and Lead PrioritizationUse Case#5Gene

2、rative AI and AutomationMake Every Marketing Decision Data-DrivenAbout AlteryxIntroductionUsing data effectively is the biggest determiner of success for marketing teams yet only 53%of marketing decisions are based on data,according to research from Gartner.With the growing complexity of data types

3、and sources,the impending loss of third-party cookies,and the rising costs of data talent,its never been more difficult to use data to guide your marketing strategies.Enter modern analytics.In this e-book,we cover how easy-to-use modern marketing analytics tools like Alteryx can help anyone on your

4、marketing team easily unlock real-time insights to understand customers,optimize campaigns,and increase ROI.“Over half(56%)of customers now expect offers to always be personalized no matter the channel.In turn,brands are investing in a combination of channels and technologies to tailor outreach and

5、build lasting relationships wherever their audiences spend time.”“Salesforce Report:Nearly 90%Of Buyers Say Experience a Company Provides Matters as Much as Products or Services2 THE MODERN MARKETERS GUIDE TO DATA ANALYTICSYour data can help you improve campaign performance,optimize budget,qualify l

6、eads for sales to engage,and so much more.But sometimes often the hardest part about working with marketing data is simply uploading it into required systems,such as a customer relationship management(CRM)or marketing automation platform.The process of transferring offline data that could be structu