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1、Redefining the Experience of Spatial InteractionAn Overview of the Application of Extended RealityPresented by INNOVATIONJanuary 20252Extended Reality,The Next Human-Space InterfaceTable Of ContentsExtended Reality Adoptions Driving InnovationNew Technology Enabling a New Era of Human-Space Interact
2、ionForewordImplications for the InnovatorsWith an annual investment exceeding 67 billion USD,extended reality(XR)technology is rapidly maturing.Enhanced by spatial computation,XR is poised to revolutionize how people interact with digital content,marking the most significant upgrade in interaction m
3、ethods since the advent of smartphones.However,despite for todays“slower-than expected”progression of technological advancement,the gap between technology and real-world application scenarios remains significant.Developers often focus on technological breakthroughs,yet lack an understanding of how t
4、hese innovations can be applied in practical business contexts.Meanwhile,brands and institutions are no longer satisfied with merely showcasing innovation;they are increasingly focused on how technology can be translated into tangible outcomes,striving for measurable certainty.As todays markets shif
5、ts,the ability to adapt to and embrace mature solutions has become essential for survival and growth.This surveres the already-existing disconnection.The hope for bridging this gap lies in the capability of content,experience and storytelling.While this whitebook begins with a focus on technological
6、 innovation,it approaches the topic from the perspective of practical implementation and end-user experience.It explores how market demand drives the adoption of XR,provides case studies on how XR empowers retail brands and the culture&tourism industry.Additionally,it outlines the key technologies t