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1、GENERATIVE AI FOR SEARCH MARKETINGANA.NET/AIThe integration of Generative AI into core products from the leaders in search(Google,Bing,Apple,Amazon)coupled with the announcements of well-funded,scaled tech companies getting into the search marketplace represents a fundamental shift in a digital adve

2、rtising model that has dominated the past three decades.This report explores the current state of Generative AI in search marketing and its impact on SEO and SEM strategies and provides actionable insights for marketers to leverage this emerging technology while navigating its potential pitfalls.Wit

3、hout question,keyword creation for SEM and AI as a springboard for content ideation are todays top use cases.Yet,there is so much more that marketers can accomplish with Generative AI both today and soon that will dramatically alter the Search Marketing landscape.3 /Generative AI for Search Marketin

4、gGeneral Overview.4Impact on the Business Model of Search.6Current Landscape.7Retail Search.10What Should Marketers Do?.12Competitive Analysis and Market Research.12Keyword Research and Optimization.16Ad Copy and Personalization.17Audience Targeting and Segmentation.20Bid Management and Budget Alloc

5、ation.21Performance Analysis and Reporting.22Voice and Visual Search.22Compliance and Responsible AI.23Problem-Solving.24The Future of Generative AI in Search.25Current Best Practices.26Summary.27Glossary.28Acknowledgements.30About the ANA.30Table of Contents4 /Generative AI for Search MarketingGene

6、ral OverviewAs early as 1994,search engines have been foundational to the modern digital era,both for consumers seeking to navigate the endless spindles of the web and marketers recognizing the power of reaching those consumers at the nexus of recency and relevancy.Early pioneers like Yahoo,Lycos,In