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1、 EXECUTIVE SUMMARY GenAI Analytics Buyers Guide Software Provider and Product Assessment 2024 Information Services Group,Inc.2 ISG Buyers Guide:GenAI Analytics GenAI Analytics For decades,enterprises have focused on using analytics and data softwareor business intelligenceto improve operations.Softw

2、are providers have made dramatic improvements in BI products by incorporating highly interactive visualizations and the ability to quickly process and display very large volumes of data.However,the quest to make analytics accessible to more of the workforce has led to generative artificial intellige

3、nce,applying it to all aspects of data analytics software to make the products easier to use.ISG Market Lens research shows that 87%of participants are AI-enabling analytics and BI applications.ISG Research defines GenAI Analytics as the use of generative AI and other AI and machine learning techniq

4、ues to enhance analytics processes.It includes providing conversational interfaces,recommending data preparation steps,suggesting visualizations of data and documenting analytics processes.It also includes using AI/ML to provide automated insights and natural language generation.Adopting AI/ML has p

5、roven more complicated than many had expected.Ideally,BI software products would have full AI/ML capabilities.That has not happened,and AI/ML functions remain independent of BI software.AI/ML requires skills beyond the reach of many analysts,and organizations have had difficulty finding skilled reso

6、urces.As a result,we expect through 2026,three-quarters of organizations will maintain multiple,separate skill sets.Faced with this separation,BI software providers have invested in making AI/ML more accessible by augmenting the products capabilities.With the advent of GenAI,elements of AI/ML are mo