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1、 2020 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. GLOBAL HAPPINESS 2020 What Makes People Happy in the Age of COVID-19 A 27-Country Global Advisor Survey October 2020 For more i

2、nformation about this survey, go to: Ipsos | Global Advisor | Global Happiness Study | October 20202 Global Advisor Level of Happiness by Country Ipsos | Global Advisor | Global Happiness Study | October 2020 3 Ipsos | Global Advisor | Global Happiness Study | October 2020 Level of Happiness Q1. Tak

3、ing all things together, would you say you are: Very happy, rather happy, not very happy, not happy at all Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries % unhappy % happy Among 27 countries surveyed, happiness is most prevalent in China and the Netherlands, with about 9

4、in 10 in each country describing themselves as “very” or “rather” happy (93% and 87%, respectively). Saudi Arabia (80%), France and Canada (both 78%) follow. Fewer than half of adults in Peru (32%), Chile (35%), Spain (38%), Argentina (43%), Hungary (45%), and Mexico (46%) say they are happy. 4 Ipso

5、s | Global Advisor | Global Happiness Study | October 2020 Level of Happiness Q1. Taking all things together, would you say you are: Very happy, rather happy, not very happy, not happy at all Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries 9% 5% 4% 6% 5% 9% 10% 3% 8% 5% 13

6、% 5% 11% 14% 22% 7% 12% 7% 8% 13% 13% 18% 16% 12% 30% 20% 13% 11% 22% 29% 34% 38% 41% 37% 42% 51% 47% 54% 46% 57% 51% 49% 44% 60% 58% 64% 65% 61% 64% 59% 62% 66% 51% 66% 80% 52% 61% 54% 49% 45% 44% 45% 38% 40% 36% 36% 31% 31% 36% 29% 30% 28% 25% 25% 24% 23% 22% 20% 18% 20% 12% 12% 6% 31% 7% 12% 13%

7、12% 11% 9% 10% 7% 9% 5% 10% 7% 2% 8% 4% 4% 6% 4% 3% 3% 2% 3% 4% 2% 8% 2% 1% 6% Peru Chile Spain Argentina Hungary Mexico South Africa South Korea Japan Russia Turkey Italy Malaysia Brazil India Poland United States Belgium Germany Sweden Great Britain Australia Canada France Saudi Arabia Netherlands

8、 China All Countries Very happyRather happyNot very happyNot happy at all % very happy + rather happy Global Average 63% 93% 87% 80% 78% 78% 77% 76% 74% 73% 71% 70% 68% 66% 63% 62% 62% 59% 58% 55% 54% 52% 46% 45% 43% 38% 35% 32% Just over 6 in 10 (63%) adults globally report being happy: 11% very mu

9、ch so and 52% rather so. Countries with the highest proportion of adults considering themselves as very happy are Saudi Arabia (30%), India (22%), and the Netherlands (20%). Those with the highest prevalence of adults saying they are not happy at all are Spain (13%), Argentina and Chile (each 12%).

10、-1% 11% NA 2% -2% -8% -9% -6% -1% -5% -2% -9% -3% -11% 2% 10% 5% 6% 11% 3% 0% -7% -13% -5% 9% -8% -15% -26% Change in % very happy + rather happy since 6/2019 5 Ipsos | Global Advisor | Global Happiness Study | October 2020 % very happy + rather happy Dec-11May-13Mar-17Feb-18Jun-19Aug-20 Change sinc

11、e December 2011 Change since June 2019 Global Average77%77%61%70%64%63%-14%-1% China78%79%84%85%82%93%15%11% Netherlands87% Saudi Arabia83%74%75%76%78%80%-3%2% Canada85%83%81%81%86%78%-7%-8% France84%81%68%77%80%78%-6%-2% Australia86%84%72%82%86%77%-9%-9% Great Britain79%81%71%78%82%76%-3%-6% Sweden

12、80%87%74%81%75%74%-6%-1% Germany76%77%71%68%78%73%-3%-5% Belgium80%80%71%80%73%71%-9%-2% United States85%83%80%82%79%70%-15%-9% Poland75%72%66%71%71%68%-7%-3% India89%87%78%83%77%66%-23%-11% Brazil77%81%56%73%61%63%-14%2% Italy73%68%53%60%57%62%-11%5% Malaysia69%52%62%10% Turkey89%83%58%60%53%59%-30

13、%6% Russia61%62%56%62%47%58%-3%11% Japan70%69%62%60%52%55%-15%3% South Korea71%62%48%57%54%54%-17%0% South Africa79%83%59%72%59%52%-27%-7% Mexico78%80%43%67%59%46%-32%-13% Hungary43%52%48%48%50%45%2%-5% Argentina68%67%48%56%34%43%-25%9% Spain63%57%43%53%46%38%-25%-8% Chile41%71%50%35%-15% Peru36%54%

14、58%32%-26% In addition to the countries listed on the table with a percentage, the global average for the following years factored results for countries surveyed that year, but not in 2020: 2011: Indonesia; 2013: Indonesia and Norway; 2017: Colombia; 2018: Serbia; and 2019: Colombia and Serbia. See

15、methodology section for sample sizes. Level of Happiness Trended Data Q1. Taking all things together, would you say you are: very happy, rather happy, not very happy, not happy at all Compared to 2019, the prevalence of happiness globally has remained nearly unchanged. It has increased by at 5 point

16、s or more in six countries, most off all China and Russia, Malaysia, and Argentina. It has decreased by 5 points or more in 12 countries, most of all Peru, Chile, Mexico, and India. Compared to 2011, the percentage of those saying they are happy in 2020 has fallen by 14 points globally. It is down b

17、y 5 points or more in 17 in 23 surveyed both years, including Mexico, Turkey, South Africa, Argentina, Spain, and India where it is down by more than 20 points. The only country showing a significant increase since 2011 is China (+15 points). 6 Ipsos | Global Advisor | Global Happiness Study | Octob

18、er 2020 77% 77% 61% 70% 64% 63% 68% 67% 48% 56% 34% 43% 77% 81% 56% 73% 61%63% 85% 83% 81% 81% 86% 78% 41% 71% 50% 35% 32% 58% 78% 80% 43% 67% 59% 46% 36% 54%58% 32% 80% 82% 79% 70% 25% 35% 45% 55% 65% 75% 85% 95% Global AverageArgentinaBrazilCanadaChile ColombiaMexicoPeruUnited States See methodolo

19、gy section for sample sizes % very happy + rather happy Level of Happiness Trended Data: Americas Q1. Taking all things together, would you say you are: very happy, rather happy, not very happy, not happy at all Globally, the prevalence of happiness is virtually unchanged from 2019. It is about on p

20、ar with the study low recorded in March 2017 and 14 points below the highs seen in 2011 and 2013. Only 2 countries in the Americas show gains between 2019 and 2020: Argentina (+ 9) and Brazil (+2). At the other end of the spectrum, Peru, Chile, and Mexico each see double-digit declines vs. 2019 (-26

21、, -15, and -13 points, respectively). Declines of nearly 10 points are seen in both Canada and the United States (-8 and -9), though adults in these countries are the happiest in the region (78% and 70%). CA US GLOBAL BR MX AR CL PE Dec 2011May 2013Mar 2017Feb 2018Jun 2019Aug 2020 7 Ipsos | Global A

22、dvisor | Global Happiness Study | October 2020 NE FR GB SE DE BE GLOBAL IT ES See methodology section for sample sizes 77% 77% 61% 70% 64% 63% 80% 80% 71% 80% 73% 71% 84% 81% 68% 77% 80% 78% 76% 77% 71% 68% 78% 73% 79% 81% 71% 78% 82% 76% 73% 68% 53% 60% 57% 62% 63% 57% 43% 53% 46% 38% 80% 87% 74% 8

23、1% 75% 74% 25% 35% 45% 55% 65% 75% 85% 95% Global AverageBelgiumFranceGermanyGreat Britain ItalyNorwaySpainSwedenNetherlands % very happy + rather happy Level of Happiness Trended Data: Western Europe Q1. Taking all things together, would you say you are: very happy, rather happy, not very happy, no

24、t happy at all In nearly all of the Western European countries surveyed, the percentage of adults who consider themselves very or rather happy in 2020 is either in line with or a bit lower than 2019. For instance, Sweden, Belgium, and France are only down by 1 or 2 points. Erosion in Spain (-8), Gre

25、at Britain (-6), and Germany (-5) is a bit more pronounced. Italy is the only Western European country surveyed to buck this trend happiness has risen by 5 points since 2019. Though at 62%, this is still 11 points below the high recorded in 2011. New this wave, the Netherlands posts very strong leve

26、ls of happiness (87%) highest in the region and in 2ndplace globally. Dec 2011May 2013Mar 2017Feb 2018Jun 2019Aug 2020 87% 8 Ipsos | Global Advisor | Global Happiness Study | October 2020 PL GLOBAL TR RU HU See methodology section for sample sizes 77%77% 61% 70% 64% 63% 43% 52% 48%48% 50% 45% 75% 72

27、% 66% 71%71% 68% 61% 62% 56% 62% 47% 58% 82% 61% 89% 83% 58% 60% 53% 59% 25% 35% 45% 55% 65% 75% 85% 95% Global AverageHungaryPolandRussiaSerbiaTurkey % very happy + rather happy Level of Happiness Trended Data: Central/ Eastern Europe, Turkey Q1. Taking all things together, would you say you are: v

28、ery happy, rather happy, not very happy, not happy at all Mixed movement is seen in happiness levels among the Central/Eastern European countries surveyed. Poland is the most stable, with happiness down just 3 points from 2019 (to 68%). A somewhat larger decline is seen in Hungary (down 5, to 45%).

29、Happiness in these two countries is now approaching study lows of 43% in Hungary recorded in 2011 and of 66% seen in Poland in 2017. By contrast, positive movement is seen in Russia up 11 points vs. 2019, to 58% and more in line with prior readings. Happiness among Turkish adults is up 6 points, to

30、59% though this is still very far off from the happiness levels seen 7 to 9 years ago (north of 80%). Dec 2011May 2013Mar 2017Feb 2018Jun 2019Aug 2020 9 Ipsos | Global Advisor | Global Happiness Study | October 2020 CN SA AU IN GLOBAL MY JP KR ZA See methodology section for sample sizes 77% 77% 61%

31、70% 64% 63% 86% 84% 72% 82% 86% 77% 78% 79% 84% 85% 82% 93% 89% 87% 78% 83% 77% 66% 92% 92% 70% 69% 62% 60% 55% 69% 52% 62% 83% 74% 75%76% 78% 80% 79% 59% 59% 52% 71% 62% 48% 57% 54%54% 25% 35% 45% 55% 65% 75% 85% 95% 105% Global AverageAustraliaChinaIndiaIndonesia JapanMalaysiaSaudi ArabiaSouth Afr

32、icaSouth Korea % very happy + rather happy Level of Happiness Trended Data: Asia-Pacific, Saudi Arabia, South Africa Q1. Taking all things together, would you say you are: very happy, rather happy, not very happy, not happy at all Over the past year, the percentage of adults who consider themselves

33、happy has increased considerably in both China (+11 points) and Malaysia (+10). In fact, at 93%, happiness reaches a study high in China. Happiness is slightly improved or unchanged in Japan (+3), Saudi Arabia (+2), and South Korea (no change), while erosion is seen this year in India (-11), Austral

34、ia (-9), and South Africa (-7). Over the past 7 to 9 years, happiness has receded in South Africa, India, South Korea, and Japan, while it has been fairly stable in Saudi Arabia. Happiness and ebbed and flowed in Australia since 2011. Dec 2011May 2013Mar 2017Feb 2018Jun 2019Aug 2020 Ipsos | Global A

35、dvisor | Global Happiness Study | October 202010 Global Advisor Sources of Happiness Ipsos | Global Advisor | Global Happiness Study | October 2020 Key Findings by Country and Trends 11 Ipsos | Global Advisor | Global Happiness Study | October 2020 11% 16% 21% 21% 23% 24% 25% 27% 27% 27% 28% 34% 34%

36、 34% 34% 35% 37% 38% 39% 40% 40% 43% 43% 45% 45% 48% 49% 49% 55% 34% 26% 32% 49% 47% 44% 44% 32% 41% 47% 39% 42% 45% 48% 49% 32% 51% 48% 46% 45% 46% 37% 44% 44% 44% 40% 20% 28% 37% 41% 30% 32% 23% 18% 17% 17% 17% 14% 21% 22% 11% 12% 13% 12% 9% 8% 9% 12% 11% 10% 7% 8% 8% 7% 7% 5% 7% 6% 15% 27% 14% 6%

37、 11% 15% 14% 23% 18% 5% 12% 13% 9% 5% 6% 24% 4% 5% 3% 4% 4% 13% 5% 3% 4% 5% 26% 17% 3% Time spent on social media Moving to another country New political leadership in my country My material possessions (ie computer, fashion items, car) My access to entertainment and sports The amount of time or mon

38、ey I donate to charity/help others Forgiving someone for something My religious or spiritual well-being Being forgiven for something I did The state of the economy Being recognized as a successful person Having a good sex life Freedom to express my beliefs The wellbeing of my country The amount of f

39、ree time I have Finding someone to be with My hobbies/interests My friends My personal financial situation Having more money Satisfaction with the direction my life is going Having a meaningful job/employment Feeling in control of my life My personal safety and security My living conditions (water,

40、food, shelter) Feeling that my life has meaning My children My relationship with my partner/spouse My health/physical well-being Greatest happinessSome happinessDoesnt or couldnt give me happinessDoes not apply to me Sources of Happiness Greatest Happiness Base: 19,516 online adults aged 16-74, 18-7

41、4, or 19-74 across 27 countries % greatest happiness + some happiness 92% 77% 69% 88% 89% 89% 87% 80% 86% 85% 85% 86% 88% 67% 83% 82% 79% 76% 67% 74% 68% 59% 69% 68% 70% 70% 53% 42% 45% Does or could give me greatest happiness, does or could give me some happiness, doesnt or couldnt make me happy or

42、 happier, does not apply to me Among 29 potential sources of happiness, the one people surveyed across the world most describe as a source of “greatest happiness” is their health and physical well-being (55%). It is followed by: their relationship with their spouse or partner (49%), their children (

43、49%),and feeling their life has meaning (48%). By contrast, time spent on social media is least impactful (11%). Change since 6/2019 % greatest + some hness % greatest happiness 4%0% 2%1% 2%1% 3%1% 3%1% 4%0% 3%-1% 1%0% 2%-1% 1%-2% 2%-3% 3%0% 3%-2% 4%2% 1%-3% 3%0% 3%0% 2%0% 3%2% 1%-1% 5%2% 2%1% 4%1%

44、3%2% 1%-1% 1%0% -3%-1% -2%-1% 3%0% 12 Ipsos | Global Advisor | Global Happiness Study | October 2020 Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries Note, The percentages of adults rating “My living conditions” and “My personal safety and security” as giving “great” and “s

45、ome” happiness are tied. However, “My living conditions” receives more mentions on “great” happiness, earning the #5 spot. Each one of the top 5 sources of greatest happiness at the global level my health/physical well- being, my relationship with my partner/spouse, my children, feeling that my life

46、 has meaning, and my living conditions is among the top 10 sources of greatest happiness in every country, except for the following: My relationship with my partner/spouse: Peru My children: Brazil, China, Japan, Malaysia, and South Korea Feeling that my life has meaning: Turkey My living conditions

47、 (water, food, shelter): Hungary, Saudi Arabia, South Korea Sources of Greatest Happiness by Country Global Top 5 All Countries Argentina Australia Belgium Brazil Canada Chile China France Germany Great Britain Hungary India Italy Japan Malaysia Mexico Netherlands Peru Poland Russia Saudi Arabia Sou

48、th Africa South Korea Spain Sweden Turkey United States My health/physical well-being55%71%43%54%68%48%66%41%51%54%41%57%57%54%39%55%71%54%77%39%44%63%69%37%61%51%65%43% My relationship with my partner/spouse 49%57%47%46%55%47%57%39%46%45%45%52%54%47%24%47%57%57%51%41%56%53%57%33%53%47%60%50% My chi

49、ldren49%64%42%44%53%43%60%32%46%38%41%51%54%44%22%45%70%45%65%42%59%60%60%25%49%51%63%46% Feeling that my life has meaning48%64%38%39%62%41%66%36%43%40%32%47%58%45%23%53%66%43%70%34%49%59%67%35%51%48%51%43% My living conditions (water, food, shelter)* 45%61%39%40%56%39%59%38%38%37%34%36%55%41%26%50%64%47%61%32%45%50%57%28%47%45%60%40% 13 Ipsos | Global Advisor | Global Happiness Study | October 2020 Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries Sources of Greatest Happiness by Country