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1、China Banking Brand Research 2024 December 2024Brand Finance China Banking Brand Research 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Background 6Summary Findings 7Brand Research Insights|B2C 9Brand Research Insights|B2B 18Our Services 28Our teams have experience across

2、 a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation

3、consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousand

4、s of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,w

5、e have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancyFor business enquiries,please contact:Scott ChenManaging Director,CFor media enquiries,plea

6、se contact:Martin ShiManaging Director Assistant,CFor all other enquiries:+44 207 389 Gain InsightLeverage strategic insights to enhance your brands financial standing.Strategise effectively to position your brand as a market leader.Strategic GuidanceBenchmark your brand against industry standards f