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1、U N I T E D S T A T E SExploring the habits and preferences of Black Friday and Cyber Monday shoppers in America.Living consumer intelligence| Black FridayCyber Monday report 2024US Black Friday Cyber Monday report 202421Foreword2Report takeaways3Black Friday and Cyber Monday consumer insights4Who s

2、hopped last year,and which brands won?5MethodologyContentsWith more than a third of Americans taking part in Black Friday and Cyber Monday sales each year,and 20%of Black Friday and Cyber Monday shoppers spending over$500 last year,the retail opportunity remains significant.In this report,we share t

3、he latest shopper insights,explore who Black Friday and Cyber Monday shoppers are,and look back at the 10 buzziest brands from last years mega sale events.”US Black Friday Cyber Monday report 20243Get in touchExplore our solutionsRun a surveyForewordKenton BarelloVice President,YouGov Americahttps:/

4、 Black Friday Cyber Monday report 202441.A tentative year?Following economic headwinds,27%of US Black Friday/Cyber Monday shoppers believe they will spend less during sale events this year than they did in 2023.In comparison,only 9%believe they will spend more than last year.2.Categories of choice:C

5、lothing leads the way as the top purchase category among all US Black Friday/Cyber Monday shoppers.Men are more likely than women to look for technology products,while shoppers aged 35+are more likely to buy gifts than those aged 18-34.Report takeaways3.Main motivators:Perhaps unsurprisingly,the mai

6、n motivator for Black Friday/Cyber Monday spending is discounts and deals(73%).This is followed by the opportunity to shop for Christmas(41%).4.The BFCM price tag:Black Friday/Cyber Monday shoppers spent$325 on average last year in the US.5.Driving awareness:While online shopping websites are the to