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1、EARNINGSCALL6 NOVEMBER 2024SALES GROWTH ACCELERATESEBIT IN LINE WITH EXPECTATIONS01.BRAND UPDATE Q3 202402.FINANCIAL UPDATE Q3/YTD 202403.OUTLOOK 2024AGENDA34SUSTAINABLE GROWTH BASED ON BRAND ELEVATIONOUR STRATEGYESTABLISH A DISTINCTIVE BRAND EQUITYSTRENGTHEN SPORT PERFORMANCE CREDIBILITYBUILD UP RE

2、LEVANCE IN SPORTSTYLE PRIME5STRONG IMPACT OF FIRST BRAND CAMPAIGNSTRENGTHENING THE CONSIDERATION AND DESIRABILITY OF OUR BRAND EQUITYQ2 2024Q3 2024LAUNCH OFSEE THE GAME LIKE WE DOCAMPAIGNLAUNCH OFFOOTBALL SPIN OFFDURING EURO CUP&COPA AMERICALAUNCH OFOLYMPICS SPIN OFFIN AUGUST 2024LAUNCH OFBASKETBALL

3、 SPIN OFFIN OCTOBER 2024 6IMPROVED OUR BRAND EQUITYSTRENGTHENING THE CONSIDERATION AND DESIRABILITY OF OUR BRAND EQUITYSTRONG VISIBILITY AT KEY SPORTS MOMENTS+15%FOLLOWERS IN SOCIAL MEDIAIN LAST 24 MONTHSHIGHER PRESENCEWITH NEW INFLUENCE STRATEGYGREAT PRODUCT INNOVATION&NEWNESSSTRONG GROWTH IN PERFO

4、RMANCEPUSHING THE BOUNDARIES OF SPORTS WITH INNOVATION AND NEWNESSVIVIAN CHERUIYOT 3RD PLACE NYC MARATHONONGOING MOMENTUM DRIVEN BYOUR AMBASSADORS PERFORMING AT THE HIGHEST LEVELSTRONG IN-STORE PRESENCE WITH OUR PARTNERS7A NEW LEVEL OF SPEED:DEVIATE 3PUSHING THE BOUNDARIES OF SPEED WITH DEVIATE NITR

5、O 3 AND DEVIATE NITRO ELITE 3PUMAGRIPMore advanced foam for maximal energy return More advanced carbon plate for everyday propulsion Better grip for multi-surface traction“LIKE HAVING ROCKETS ON YOUR FEET”8GREAT INNOVATION IN ALL CATEGORIES9KEY FOOTWEAR NEWNESS LAUNCHED IN Q3FOOTBALLULTRA 5RUNNINGMA

6、GMAXDEVIATE NITRO 3ALL PRO NITROBASKETBALLMB.04STRONG NEWNESS IN APPAREL10EXCITING LAUNCHES WITH CLUB KITS,HYROX AND FERRARI F1 IN Q3FOOTBALL24/25 KITSTRAININGHYROXMOTORSPORTMONZA GP EDITIONYAROSLAVA MAHUCHIKHWOMENS EUROPEAN ATHLETE OF THE YEARWINNING TOGETHER AT THE HIGHEST LEVEL11MAJOR BRAND MOMEN

7、TS ACROSS GLOBAL COMPETITIONSCODY GAKPOTOP SCORER EUROSCHARLES LECLERCGRAND PRIX WINNERARMAND DUPLANTISMENS EUROPEAN ATHLETE OF THE YEARJULIEN ALFRED100M OLYMPIC GOLDBEST FEMALE ATHLETE OF PARIS 202419 GOLD MEDALSMOST SUCCESSFUL OLYMPICS EVERWHO IS THE FASTEST?12MONDO DUPLANTIS BEATS KARSTEN WARHOLM

8、 IN 10:37SEC IN 100M SPRINT RACESTRENGTHENING THE PUMA FAM13LATEST AMBASSADORS JOINING THE BRANDTYRESE HALIBURTONCHARLES LECLERCCHRISTIAN MILLERSTRONG IN-STORE PRESENCE14CONTINUED PROGRESS WITH OUR RETAIL PARTNERSTRANSITION ON TRACK IN16SPORTSTYLE PRIME TRANSITION ON TRACKCREATING DEMAND BEFORE COMM

9、ERCIALIZATIONINCUBATECREATETHE TRENDON TRENDON TIMEIGNITEMAXIMIZETRENDSMAXIMIZEMAXIMIZING THE CURRENT TRENDS CONTINUED PRODUCT NEWNESS IN TERRACE&SKATE TRENDS PALERMOSUEDE XLLAFRANCFENTY AVANTI171818SPEEDCATNEW COLORS LAUNCHEDFURTHER IGNITING THE NEXT BIG TRENDDEMAND FOR SPEEDCAT IS CONTINUING TO BU

10、ILD18LOW PROFILE TREND CONTINUES TO BUILDSTRONG INCREASE OF VISIBILITY AND ENGAGEMENT ON SOCIAL MEDIA1919LOW PROFILE TREND CONTINUES TO BUILDSTRONG INCREASE OF VISIBILITY AND RECOGNITION IN PRESS AND MEDIA2020Q2 2025Q1 2025SCALING SPEEDCAT FOR 2025&BEYONDLONG TERM STRATEGY TO BUILD SPEEDCAT AS KEY F

11、RANCHISEH2 2025 ONWARDSAS OF NOVEMBER 2024AS OF JUNE 20244 COLORS ADDITIONAL COLORS AND MATERIALSSEASONAL EXECUTIONSAND MORE SELECT RETAILERSAND MORE PRIME RETAILERS+3 COLORS 212222ADDITIONAL NEWNESS FOR 2025&BEYONDGLOBAL FRANCHISES DROPPING IN PROGRESSIVE RUNNING AND LOW PROFILE SEGMENTSINHALEINVER

12、SEMOSTROELEVATING DISTRIBUTION QUALITY 23CONTINUED PROGRESS WITH OUR RETAIL PARTNERS24EXCITING PRODUCT NEWNESS IN PRIME THROUGHOUT 2024 AND BEYONDTERRACE/FOOTBALLPALERMOEASY RIDERNEW FRANCHISECOURT/SKATESUEDE XLLAFRANCNEW FRANCHISE LOW PROFILESPEEDCATINHALEINVERSEPROGRESSIVE/VIS-TECHNEW FRANCHISE NE

13、W FRANCHISE 24MOSTRO25NEWNESS FOR ALL CONSUMERSMAKING TRENDS AVAILABLE FOR FAMILY FOOTWEAR DISTRIBUTIONTERRACE/FOOTBALLPUMA CLUBCLUB 5V5COURT/SKATEPARK LIFESTYLECAVENPACER ENZOPROGRESSIVE/VIS-TECHREBOUNDNEW FRANCHISEVOLTAICLOW PROFILEPUMA BELLANEW FRANCHISE26BRAND ELEVATION JOURNEYCONTINUED PROGRESS

14、 INPERFORMANCECONTINUED MOMENTUM INRECAPQ3 2024SPORTSTYLE PRIMETRANSITION ON TRACK IN27CONTINUED FOCUS ON SUSTAINABILITYMOST RECENT AWARDS RECOGNIZING OUR EFFORTS Q3 2024+5.0%YTD 2024+2.6%CURRENCY ADJUSTED SALES GROWTHCURRENCY ADJUSTED SALES GROWTHQ3 2024 SALES BREAKDOWNSALES VS LAST YEAR(IN%,CURREN

15、CY ADJUSTED)BY CHANNELWHOLESALE+1.5%TOTAL DTC+17.0%BRICK&MORTAR+12.8%E-COM+26.4%TOTAL+5.0%TOTAL:EUR 2,308.2 MQ3 2024 SALES BREAKDOWNSALES VS LAST YEAR(IN%,CURRENCY ADJUSTED)BY DIVISIONFOOTWEAR+9.3%APPAREL-0.7%ACCESSORIES+2.9%TOTAL+5.0%BY CHANNELWHOLESALE+1.5%TOTAL DTC+17.0%BRICK&MORTAR+12.8%E-COM+26

16、.4%TOTAL+5.0%TOTAL:EUR 2,308.2 MTOTAL:EUR 2,308.2 MQ3 2024 SALES BREAKDOWNSALES VS LAST YEAR(IN%,CURRENCY ADJUSTED)BY DIVISIONFOOTWEAR+9.3%APPAREL-0.7%ACCESSORIES+2.9%TOTAL+5.0%BY CHANNELWHOLESALE+1.5%TOTAL DTC+17.0%BRICK&MORTAR+12.8%E-COM+26.4%TOTAL+5.0%TOTAL:EUR 2,308.2 MTOTAL:EUR 2,308.2 MBY REGI

17、ONEMEA+0.8%AMERICAS+11.4%APAC+3.0%TOTAL+5.0%TOTAL:EUR 2,308.2 MYTD 2024 SALES BREAKDOWNSALES VS LAST YEAR(IN%,CURRENCY ADJUSTED)BY DIVISIONFOOTWEAR+4.2%APPAREL+1.9%ACCESSORIES-1.8%TOTAL+2.6%BY CHANNELWHOLESALE-1.5%TOTAL DTC+16.8%BRICK&MORTAR+14.8%E-COM+20.7%TOTAL+2.6%TOTAL:EUR 6,527.8 MTOTAL:EUR 6,5

18、27.8 MBY REGIONEMEA-1.1%AMERICAS+7.2%APAC+1.8%TOTAL+2.6%TOTAL:EUR 6,527.8 MSALES BREAKDOWN BY QUARTERQUARTERLY SALES BY MARKET VS LAST YEAR(IN%,CURRENCY ADJUSTED)Q1 2023Q2 2023Q3 2023Q4 2023Q1 2024Q2 2024Q3 2024EEA+23.4%+9.0%-1.4%-9.2%-3.5%+2.7%+2.2%EEMEA+33.5%+111.4%+63.6%+11.6%+15.1%-23.2%-3.8%NOR

19、TH AMERICA-18.6%-16.7%-12.4%-10.9%-2.7%+1.3%+6.1%LATIN AMERICA+54.6%+26.4%+35.2%+4.7%+7.8%+24.3%+20.4%GREATER CHINA+9.8%+36.2%+8.6%+31.0%+6.8%+7.6%+1.3%APAC(EXCL.GREATER CHINA)+40.9%+19.6%+2.8%-5.9%-3.1%-0.7%+3.8%TOTAL+14.4%+11.1%+6.0%-4.0%+0.5%+2.1%+5.0%THANK YOU,WELCOME,OPERATING PERFORMANCEQ3 202

20、4 OPERATING PERFORMANCESUMMARY VS LAST YEAR(IN EUR M,REPORTED CURRENCY)PUMA GROUPQ3 2023Q3 2024DEVIATIONSALES2,311.12,308.2-0.1%+5.0%caQ3 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(IN EUR M,REPORTED CURRENCY)PUMA GROUPQ3 2023Q3 2024DEVIATIONSALES2,311.12,308.2-0.1%+5.0%caGROSS PROFIT1,088.71,105

21、.5+1.5%of Sales47.1%47.9%+0.8%ptsQ3 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(IN EUR M,REPORTED CURRENCY)PUMA GROUPQ3 2023Q3 2024DEVIATIONSALES2,311.12,308.2-0.1%+5.0%caGROSS PROFIT1,088.71,105.5+1.5%of Sales47.1%47.9%+0.8%ptsIMPACTCURRENCY EFFECTSPROMOTIONSSOURCING PRICESFREIGHTCHANNEL MIXREGI

22、ONAL MIXPRODUCT MIXTOTALQ1Q2Q3Q3 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(IN EUR M,REPORTED CURRENCY)PUMA GROUPQ3 2023Q3 2024DEVIATIONSALES2,311.12,308.2-0.1%+5.0%caGROSS PROFIT1,088.71,105.5+1.5%of Sales47.1%47.9%+0.8%ptsOPEX*852.4868.5+1.9%of Sales36.9%37.6%+0.7%pts*Including royalty and com

23、mission incomeQ3 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(IN EUR M,REPORTED CURRENCY)PUMA GROUPQ3 2023Q3 2024DEVIATIONSALES2,311.12,308.2-0.1%+5.0%caGROSS PROFIT1,088.71,105.5+1.5%of Sales47.1%47.9%+0.8%ptsOPEX*852.4868.5+1.9%of Sales36.9%37.6%+0.7%pts*Including royalty and commission incomeIM

24、PACT ON OPEX%MARKETINGCHANNEL MIXOTHER OPEXQ1TOTALQ2Q3Q3 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(IN EUR M,REPORTED CURRENCY)PUMA GROUPQ3 2023Q3 2024DEVIATIONSALES2,311.12,308.2-0.1%+5.0%caGROSS PROFIT1,088.71,105.5+1.5%of Sales47.1%47.9%+0.8%ptsOPEX*852.4868.5+1.9%of Sales36.9%37.6%+0.7%ptsEB

25、IT236.3237.0+0.3%of Sales10.2%10.3%+0.1%pts*Including royalty and commission incomeQ3 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(IN EUR M,REPORTED CURRENCY)PUMA GROUPQ3 2023Q3 2024DEVIATIONSALES2,311.12,308.2-0.1%+5.0%caGROSS PROFIT1,088.71,105.5+1.5%of Sales47.1%47.9%+0.8%ptsOPEX*852.4868.5+1.9

26、%of Sales36.9%37.6%+0.7%ptsEBIT236.3237.0+0.3%of Sales10.2%10.3%+0.1%ptsEBITDA324.5311.0-4.2%of Sales14.0%13.5%-0.5%ptsNET INCOME131.7127.8-3.0%of Sales5.7%5.5%-0.2%pts*Including royalty and commission incomeYTD SEPTEMBER 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(IN EUR M,REPORTED CURRENCY)PUMA

27、 GROUPYTD 2023YTD 2024DEVIATIONSALES6,619.56,527.8-1.4%+2.6%caGROSS PROFIT3,055.53,095.1+1.3%of Sales46.2%47.4%+1.2%ptsOPEX*2,528.32,581.9+2.1%of Sales38.2%39.6%+1.4%ptsEBIT527.2513.2-2.7%of Sales8.0%7.9%-0.1%ptsEBITDA780.1756.8-3.0%of Sales11.8%11.6%-0.2%ptsNET INCOME304.0257.1-15.4%of Sales4.6%3.9

28、%-0.7%pts*Including royalty and commission incomeINVENTORY DEVELOPMENTIN EUR M/IN%OF SALES(LAST 12 MONTHS),REPORTED CURRENCYQ4 2023Q1 2024Q2 2024Q3 20242,2452,147Q4 20221,8741,8041,7861,9611,8112,146Q3 2023Q2 2023Q1 2023-3.3%reported currency+3.8%currency adjusted26.5%24.6%24.2%21.3%21.0%21.0%23.0%2

29、1.3%BALANCE SHEET KPISVS LAST YEAR(IN EUR M,REPORTED CURRENCY)PUMA GROUP30 SEP 202330 SEP 2024DEVIATIONINVENTORIES1,874.11,811.3-3.3%TRADE RECEIVABLES1,457.31,515.6+4.0%TRADE PAYABLES1,230.11,297.9+5.5%WORKING CAPITAL1,794.91,883.5+4.9%CASH&CASH EQUIVALENTS288.0251.5-12.7%46RECAPQ3 2024+5.0%CURRENCY

30、 ADJUSTEDSALES GROWTHEBITIN LINE WITH OUTLOOKOUTLOOKFY 2024 CONFIRMEDDELIVERING ON OUR OUTLOOKSALES VS LAST YEAR(IN%,CURRENCY ADJUSTED)-Illustrative chart-Q2 2024Q3 2024Q4 2024Q1 2024+2.1%+5.0%+0.5%INDICATIONFLAT+2-3%RESULT+MSDFY 2024+MSD+DDOUTLOOK FOR 2024 CONFIRMEDSALES,EBIT&NET INCOME OUTLOOK(IN EUR M,REPORTED CURRENCY)SALES EBIT%OF SALES8,6026227.2%FY 2023MID SINGLE-DIGIT GROWTH(CURRENCY-ADJUSTED)BETWEEN 620 670 MILLIONOUTLOOK 2024NET INCOME%OF SALES3053.5%CHANGE VS 23 IN LINE WITH EBIT