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1、Q2 2024EARNINGSCALLAUGUST 7TH,2024Q2 2024 FULLY IN LINE WITH EXPECTATIONSAGENDA01.BRAND UPDATE Q2 202402.FINANCIAL UPDATE Q2/H1 202403.OUTLOOK 2024GAINING FURTHER MARKET SHARE IN PERFORMANCE CATEGORIESMAKING FURTHER PROGRESS WITH SPORTSTYLE TRANSITIONDRIVING PROGRESS IN BRAND ELEVATIONMAIN HIGHLIGHT

2、SQ2 2024 FULLY IN LINE WITH EXPECTATIONS5STRONG BRAND VISIBILITYDURING UEFA EUROPEAN CHAMPIONSHIP 20244 NATIONAL TEAMS100 PLAYERSCHECK24 FAN T-SHIRTCREATING BUZZ ON AND OFF THE PITCHDURING COPA AMERICA 2024GREAT POINT OF SALE EXECUTIONINSTORE ACTIVATIONS ACROSS ALL CHANNELSWHOLESALENYC FLAGSHIP STOR

3、E8THE BEST TEAMS IN THE BEST LEAGUESSUCCESSFUL SEASON 23/24 IN PREMIER LEAGUE AND CHAMPIONS LEAGUECHAMPION LEAGUE FINALISTS4-IN-A-ROW PREMIER LEAGUE CHAMPSU.S.ACTIVATION TOUR OF MAN CITY&AC MILANSTRONG ACTIVATION IN NEW YORK CITY FEATURING 3RD KIT FOR 2024/202537M VIEWS ON INSTAGRAMSPECIAL GUEST:RIH

4、ANNAMAIN PRODUCT NEWNESS:ULTRA 5ELEVATED PRICE POINT(RRP:EUR 290)COMPLETELY SOLD OUTMAIN PRODUCT NEWNESS:DEVIATE NITRO ELITE 3STRONGEST SELL-THROUGH TO DATE WITH GREAT CONSUMER FEEDBACKRUNNERS NERD2.5M VIEWSALEX FILITTIRUNNING INFLUENCER WITH 150K FOLLOWERSGREAT POINT OF SALE EXECUTIONCONTINUOUS FOC

5、US TO WIN IN RUNNING SPECIALTY ACCOUNTSOUR CONCEPT SHOE:FAST RULE BREAKERCONTINUOUS INVESTMENT IN INNOVATION PROJECTS16.4M VIEWS ON SOCIAL MEDIA14FIRST FOUR GOLD MEDALS IN PARISGREAT PERFORMANCE OF OUR ATHLETES FUELD BY NITROMONDO DUPLANTISNEW WORLD&OLYMPIC RECORDYAROSLAVA MAHUCHIKHCURRENT WORLD REC

6、ORD6.25M2.10MJULIEN ALFREDFASTEST WOMAN IN THE WORLD10.72SECISAYA KLEIN IKKINKFASTEST MIXED RELAY3:07MIN15BUILDING NITRO EQUITYMEDAL WINNING WITH NITRO DURING OLYMPICSNEW GLOBAL PARTNERSHIP WITH HYROXENGAGING WITH 200K PARTICIPANTS IN 25 COUNTRIESMAIN PRODUCT NEWNESS:3D PRINTED STEEL IRONSGREAT COMM

7、ERCIAL SUCCESS AT ELEVATED PRICE POINT(RRP:3,000 USD)FIRST COMMERCIALLY AVAILABLE3D PRINTED IRONESSOLD OUT18PUMA PLAYERS WINNING TOURNAMENTS RECENT SUCCESS STORIES SHOWCASING STRONG BRAND PRESENCE JESPER SVENSSONFIRST WIN ON DP WORLD TOUREWEN FERGUSONTHIRD DP TOUR WIN19ANNOUNCEMENTCOMING UPPUMA DRIV

8、ERS WINNING IN F1RECENT GRAND PRIX SUCCESS STORIES SHOWCASING STRONG BRAND PRESENCE GEORGE RUSSELLAUSTRIAN GPCHARLES LECLERCMONACO GPLEWIS HAMILTONBRITAIN GPBELGIAN GP20GREAT BUZZ WITH LEWIS HAMILTON&GEORGE RUSSELLSILVERSTONE GRAND PRIX TAKEOVER WITH RAEBURNAT PUMA STORELONDON21SCOOT HENDERSON ON TO

9、UR IN CHINASTRENGTHENING OUR PERFORMANCE PERCEPTIONWINNING THE NEXT GENERATION FOR PUMA HOOPSFIRST SEASON OF NXTPRO1,100 TEAMS EQUIPPED 11,000 PLAYERSMAIN PRODUCT NEWNESS IN BASKETBALLCONTINUOUS INVESTMENT IN ON AND OFF THE COURTMB.04LAUNCHING IN SEPTEMBER 2024LAFRANCLAUNCHED IN MAY 2024WELCOME TO P

10、UMA,SALEHE BEMBURY!INDUSTRY-FIRST APPROACH TO HOOPSMAKING FURTHER PROGRESSSPORTSTYLE TRANSITIONONGOING MOMENTUM IN FAMILY FOOTWEARWITH EXISTING AND NEW FRANCHISESCAVENCARINAREBOUNDCAVEN 2.0 MIDPUMA CLUBCOURT CLASSICPARK LIFESTYLECONTINUATIONNEWNESSVOLTAICSKYROCKETENZONEW VERSIONNEW VERSIONMAXIMIZING

11、 CURRENT TERRACE&SKATE TRENDSWITH EXISTING AND NEW FRANCHISESPALERMOFENTYSUEDE XLEASY RIDERFURTHER ACCELERATION OF PALERMOSTRONG INCREASE OF VOLUME SOLD THROUGH VERSUS Q1 2024FURTHER ACCELERATION OF SUEDE XLSTRONG INCREASE OF VOLUME SOLD THROUGH VERSUS Q1 2024GLOBAL LAUNCH OF EASY RIDERBRINGING FURT

12、HER NEWNESS TO THE MARKET31DRIVING GREAT BRAND AWARENESSLEVERAGING RIHANNAS REACH AND CULTURAL RELEVANCEBUILDING UP THE NEXT TRENDSPORTSTYLEFOCUS ON DEMAND CREATION BEFORE COMMERCIALIZATIONFOR PAST12-18 MONTHSIGNITECURRENTFOCUSGREATERVOLUMEMAXIMIZEINCUBATESPEEDCATSPEEDCATSPEEDCATHIGHLY SUCCESSFUL PR

13、E-LAUNCH IN ASIASPEEDCAT IMMEDIATELY SOLD OUT IN CHINA,SOUTH KOREA AND JAPANHIGHLY SUCCESSFUL PRE-LAUNCH ALSO IN EUROPEGREAT SELL-THROUGH SUCCESS IN WHOLESALE AND DTCSOLD OUT37GLOBAL AMBASSADORS SUPPORTING KEY FRANCHISESWELCOME TO THE PUMA FAM,ROS!ROSDUA LIPAA$AP ROCKY TAKING OVER RUNWAYMOSTRO AND I

14、NHALE AS FOCUS DURING PARIS FASHION WEEK39FOCUSING ON BRINGING NEWNESS AND INNOVATIONCONTINUING TO BUILD TRACTION IN THE MARKETPLACETERRACEPALERMOEASY RIDERARIZONACOURT/SKATESUEDE XLLA FRANCGV LOW PROFILESPEEDCATMOSTROPROGRESSIVEINHALEINVERSE40NEW RETAIL FORMATS IN CHINAFURTHER PROGRESS IN PILOTING

15、AND ROLL-OUT OF NEW CONCEPTSSNEAKER BOXFIELD OF PLAYGAINING FURTHER MARKET SHARE IN PERFORMANCE CATEGORIESMAKING FURTHER PROGRESS WITH SPORTSTYLE TRANSITIONDRIVING PROGRESS IN BRAND ELEVATIONMAIN HIGHLIGHTSQ2 2024 FULLY IN LINE WITH EXPECTATIONS42ONGOING EFFORTS TO EXPAND DISTRIBUTION CENTERS AND PR

16、OGRESS IN ERP MEXICOU.S.CHILEINVESTING IN OUR INFRASTRUCTURE FOR FUTURE GROWTHPUMA NAMED AMONG“WORLDS MOST SUSTAINABLE COMPANIES OF 2024”BY NEWS MAGAZINE TIME&STATISTAONLY SPORTING GOODS BRANDIN TOP 500+2.1%CURRENCY ADJUSTED SALES GROWTH Q2 2024 VS LAST YEARQ2 2024 SALES BREAKDOWNSALES VS LAST YEAR(

17、IN%,CURRENCY ADJUSTED)BY DIVISIONFOOTWEAR+0.0%APPAREL+9.2%ACCESSORIES-4.7%TOTAL+2.1%BY CHANNELWHOLESALE-3.3%TOTAL DTC+19.5%BRICK&MORTAR+16.5%E-COM+25.6%TOTAL+2.1%TOTAL:EUR 2,117.3 MTOTAL:EUR 2,117.3 MBY REGIONEMEA-4.3%AMERICAS+9.0%APAC+1.9%TOTAL+2.1%TOTAL:EUR 2,117.3 MH1 2024 SALES BREAKDOWNSALES VS

18、 LAST YEAR(IN%,CURRENCY ADJUSTED)BY DIVISIONFOOTWEAR+1.6%APPAREL+3.5%ACCESSORIES-4.0%TOTAL+1.3%BY CHANNELWHOLESALE-3.1%TOTAL DTC+16.7%BRICK&MORTAR+16.0%E-COM+18.1%TOTAL+1.3%TOTAL:EUR 4,219.6 MTOTAL:EUR 4,219.6 MTOTAL:EUR 4,219.6 MBY REGIONEMEA-2.2%AMERICAS+5.1%APAC+1.2%TOTAL+1.3%Q2 2024 SALES BREAKD

19、OWNQUARTERLY SALES BY MARKET VS LAST YEAR(IN%,CURRENCY ADJUSTED)Q1 2023Q2 2023Q3 2023Q4 2023FY 2023Q1 2024Q2 2024EEA+23.4%+9.0%-1.4%-9.2%+4.9%-3.5%+2.7%EEMEA+33.5%+111.4%+63.6%+11.6%+52.0%+15.1%-23.2%NORTH AMERICA-18.6%-16.7%-12.4%-10.9%-14.7%-2.7%+1.3%LATIN AMERICA+54.6%+26.4%+35.2%+4.7%40%EXCL.ARS

20、 DEVALUATION+28.8%+7.8%+24.3%GREATER CHINA+9.8%+36.2%+8.6%+31.0%+19.2%+6.8%+7.6%APAC(EXCL.GREATER CHINA)+40.9%+19.6%+2.8%-5.9%+11.1%-3.1%-0.7%TOTAL+14.4%+11.1%+6.0%-4.0%+6.6%+0.5%+2.1%OPERATING PERFORMANCEQ2 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(REPORTED CURRENCY)PUMA GROUPQ2 2023Q2 2024DEV

21、IATIONSALES2,120.72,117.3-0.2%(in EUR M)(+2.1%ca)GROSS PROFIT949.8990.6+4.3%(in EUR M/%of Sales)(44.8%)(46.8%)(+2.0%pts)Q2 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(REPORTED CURRENCY)PUMA GROUPQ2 2023Q2 2024DEVIATIONSALES2,120.72,117.3-0.2%(in EUR M)(+2.1%ca)GROSS PROFIT949.8990.6+4.3%(in EUR M

22、/%of Sales)(44.8%)(46.8%)(+2.0%pts)IMPACTCURRENCY EFFECTSPROMOTIONSSOURCING PRICESFREIGHTCHANNEL MIXREGIONAL MIXPRODUCT MIXTOTALQ1Q2Q2 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(REPORTED CURRENCY)PUMA GROUPQ2 2023Q2 2024DEVIATIONSALES2,120.72,117.3-0.2%(in EUR M)(+2.1%ca)GROSS PROFIT949.8990.6+4

23、.3%(in EUR M/%of Sales)(44.8%)(46.8%)(+2.0%pts)OPEX*-834.5-873.4-4.7%(in EUR M/%of Sales)(-39.3%)(-41.2%)(-1.9%pts)*Including royalty and commission incomeQ2 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(REPORTED CURRENCY)PUMA GROUPQ2 2023Q2 2024DEVIATIONSALES2,120.72,117.3-0.2%(in EUR M)(+2.1%ca)G

24、ROSS PROFIT949.8990.6+4.3%(in EUR M/%of Sales)(44.8%)(46.8%)(+2.0%pts)OPEX*-834.5-873.4-4.7%(in EUR M/%of Sales)(-39.9%)(-41.2%)(-1.9%pts)*Including royalty and commission incomeIMPACT ON OPEX%MARKETINGCHANNEL MIXOTHER OPEXQ1TOTALQ2Q2 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(REPORTED CURRENCY)

25、PUMA GROUPQ2 2023Q2 2024DEVIATIONSALES2,120.72,117.3-0.2%(in EUR M)(+2.1%ca)GROSS PROFIT949.8990.6+4.3%(in EUR M/%of Sales)(44.8%)(46.8%)(+2.0%pts)OPEX*-834.5-873.4-4.7%(in EUR M/%of Sales)(-39.3%)(-41.2%)(-1.9%pts)EBIT115.3117.2+1.6%(in EUR M/%of Sales)(5.4%)(5.5%)(+0.1%pts)EBITDA195.1205.4+5.3%(in

26、 EUR M/%of Sales)(9.2%)(9.7%)(+0.5%pts)NET INCOME55.041.9-23.8%(in EUR M/%of Sales)(2.6%)(2.0%)(-0.6%pts)*Including royalty and commission incomeH1 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(REPORTED CURRENCY)PUMA GROUPH1 2023H1 2024DEVIATIONSALES4,308.34,219.6-2.1%(in EUR M)(+1.3%ca)GROSS PROFI

27、T1,966.81,989.6+1.2%(in EUR M/%of Sales)(45.7%)(47.2%)(+1.5%pts)OPEX*-1,675.9-1,713.4-2.2%(in EUR M/%of Sales)(-38.9%)(-40.6%)(-1.7%pts)EBIT290.9276.2-5.1%(in EUR M/%of Sales)(6.8%)(6.5%)(-0.3%pts)EBITDA455.6445.8-2.2%(in EUR M/%of Sales)(10.6%)(10.6%)(+0.0%pts)NET INCOME172.3129.3-25.0%(in EUR M/%o

28、f Sales)(4.0%)(3.1%)(-0.9%pts)*Including royalty and commission incomeBALANCE SHEET KPISVS LAST YEAR(IN EUR M,REPORTED CURRENCY)PUMA GROUP30 JUN 202330 JUN 2024DEVIATIONINVENTORIES2,145.91,961.1-8.6%TRADE RECEIVABLES1,348.41,394.7+3.4%TRADE PAYABLES1,457.31,647.9+13.1%WORKING CAPITAL1,693.01,643.7-2

29、.9%CASH&CASH EQUIVALENTS307.9271.8-11.7%FREE CASH FLOW-341.4-204.4+40.1%SALES&EBIT IN LINE WITH EXPECTATIONSSTRONG GROSS PROFIT MARGIN IMPROVEMENTSTRONG CASH FLOW IMPROVEMENTOUTLOOKCONTINUED CHALLENGING MARKET ENVIRONMENTOUR ASSUMPTION FOR H2 2024GEO-POLITICAL CONFLICTS CONTINUE TO WEIGHT ON SENTIME

30、NTSTRESSED FREIGHT MARKETMUTED CONSUMER SENTIMENT IN CHINANO SIGNIFICANT IMPROVEMENT OF CONSUMER SENTIMENT IN EUROPE&NORTH AMERICAONGOING ADVERSE CURRENCY EFFECTSDELIVERING ON OUR OUTLOOKSALES VS LAST YEAR(IN%,CURRENCY ADJUSTED)-Illustrative chart-Q1 2024Q2 2024Q3 2024Q4 2024+0.5%+2.1%INDICATIONFLAT

31、+2-3%RESULTORDER BOOKMSDFY 2024MSDDDQ3&Q4 SALES PHASINGIN EUR M/AS REPORTED/INDICATIVE CHARTSQ3 2023Q3 2024 E2,311MSD GROWTHCURRENCY ADJUSTEDQ3Q4ORGANIC IMPROVEMENTIMPACT OF ARS DEVALUATIONQ4 2023NON-RECURRING IMPACT OF ARS DEVALUATIONSALESGROWTHQ4 2024 E2,1971,982Q4 2022-4%CURRENCY ADJUSTEDDD SALES

32、 GROWTH CURRENCY ADJUSTEDThe one-off base impact of the Argentine peso devaluation in 2023 will more than offset the FX headwinds from other currencies in the fourth quarter 2024.Q3&Q4 EBIT PHASINGQ3Q4236Q3 2023Q3 2024 E1.7EBIT SLIGHTLY BELOW OR AT PREVIOUS YEARS LEVEL41ORGANIC IMPROVEMENTIMPACT OF

33、ARS DEVALUATIONQ4 2023NON-RECURRING IMPACT OF ARS DEVALUATIONORGANIC IMPROVEMENT Q4 2024 E94Q4 2022+133%+40%IN EUR M/AS REPORTED/INDICATIVE CHARTSQ3&Q4 NET INCOME PHASINGQ3Q4132Q3 2023Q3 2024 ENET INCOME CHANGE IN LINE WITH EBIT11ORGANIC IMPROVEMENTIMPACT OF ARS DEVALUATIONQ4 2023NON-RECURRING IMPAC

34、T OF ARS DEVALUATIONORGANIC IMPROVEMENTQ4 2024 EQ4 2022NET INCOME CHANGE STRONGER THAN EBITIN EUR M/AS REPORTED/INDICATIVE CHARTSOUTLOOK FOR 2024SALES,EBIT&NET INCOME OUTLOOKSALES(IN EUR M)EBIT(IN EUR M/%OF SALES)8,602(REPORTED CURRENCY)622(7.2%)(REPORTED CURRENCY)FY 2023MID SINGLE-DIGIT GROWTH(CURR

35、ENCY-ADJUSTED)BETWEEN 620 670 MILLIONPREVIOUSLY:620 700 MILLIONOUTLOOK 2024NET INCOME(IN EUR M/%OF SALES)305(3.5%)(REPORTED CURRENCY)CHANGE VS 23 IN LINE WITH EBIT64BUILDING THE FOUNDATION FOR GROWTH BASED ON BRAND DESIRABILITYBRAND CAMPAIGN PROVIDED BEST EVER VISIBILITY DURING EURO,COPA&NOW OLYMPIC

36、S65FOCUS ON BRINGING NEWNESS AND INNOVATION CONTINUING TO BUILD TRACTION IN THE MARKETPLACETERRACEPALERMOEASY RIDERARIZONACOURT/SKATESUEDE XLLA FRANCGV LOW PROFILESPEEDCATMOSTROPERFORMANCEINHALEINVERSEPROGRESSIVEULTRADEVIATEMB.0466STRONG ORDER BOOKTO ACCELERATE WHOLESALE SELL-INONGOING MOMENTUMIN DT

37、CPROGRESS IN STRATEGIC FOCUS MARKETSCONTINUING GROWTH IN SOFT CHINESE ENVIRONMENT&RETURNING TO GROWTH IN THE U.S.68ALL EYES ON PARISSTRONG ACTIVATION WITH OUR PARTNERS17 TRACK&FIELD FEDERATIONSSPONSORED BY PUMA 70 RETAILERSJOINING THE GOLD DAYS EVENTTRACK&FIELD/RUNNINGSPRINTJUMPDISTANCE 450 PUMA ATHLETESOLYMPICS&PARALYMPICSFOOTBALLBASKETBALL/HANDBALLWE ARE THECHALLENGERQ&A