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1、MAY 8TH,2024EARNINGS CALL Q1 2024P2WEMBLEY CALLING!BVB IN CHAMPIONS LEAGUE FINALSQ1 2024 FULLY IN LINE WITH EXPECTATIONS P3AGENDA01.BRAND UPDATE Q1 202403.OUTLOOK 202402.FINANCIAL UPDATE Q1 2024MAIN HIGHLIGHTSQ1 2024 FULLY INLINE WITH EXPECTATIONSP5ONGOING MOMENTUM IN PERFORMANCE BUILDING UP TRACTIO

2、N WITH SPORTSTYLE NEWNESSMAKING PROGRESS IN BRAND ELEVATIONGREAT PRODUCT NEWNESS IN FOOTBALLQ1 PHENOMENAL DROPP6GROWING FROM STRENGTH TO STRENGTHFUTURE 7SPECIAL EDITION NEYMAR JNRHIGHEST MARKET SHARE GAINFOOTBALL FOOTWEAR FRANCHISE IN Q1P7LOOKING GREAT AT OUR RETAIL PARTNERCONTINUOUS EFFORTS TO BE T

3、HE BEST PARTNER IN THE INDUSTRYP8STRONG COLLABORATIONS WITH CLUBS4TH KIT RELEASEMAN CITY YEAR OF THE DRAGON AC MILANPLEASURESP9THEO HERNANDEZWELCOME TO THE FAMP10WESTON MCKENNIEP11STRENGTHENING FOOTBALL PRESENCE IN THE U.S.GREAT PRODUCT NEWNESS IN HOOPSKEY DROPS IN Q1 2024SCOOT ZEROSALL PRO NITRO PE

4、MB.03 SPARKSTEWIE 3P12ONGOING HEAT WITH LAMELOMB.03 SPARKP13BRINGING THE HEAT OFF-COURTUPCOMING LAUNCH IN MAY 2024P14LA FRANCTAPPING INTO AMATEUR BASKETBALLPARTNERSHIP WITH NXT PROP15ALL PRO NITRO PEALL PRO NITROGREAT PRODUCT NEWNESS IN RUNNINGACROSS ALL FRANCHISES SUPPORTING ALL TYPES OF RUNNERSP16

5、FOREVERRUN NITROVELOCITY NITRO 3DEVIATE NITRO 2FAST-R NITRO ELITE 2DEVIATE NITRO ELITE 2RACE DAY FRANCHISESEVERYDAY RUNNING FRANCHISESRACE-DAY PRIORITY:FAST-R2AWARD WINNING SHOEP17HENDRIK PFEIFFER#3 IN HOUSTON2:07:14 IMPROVED PBDEVIATE NITRO ELITE 3 NEWNESS COMING IN AH24P18VIVIAN CHERUIYOTPARIS MAR

6、ATHON 2024 3RD PLACE2:21:46 PBEDNA KIPLAGATBOSTON MARATHON 2024 3RD PLACE2:23:21DAKOTAH LINDWURMU.S.OLYMPIC TRIALS 20243RD PLACE2:25:31 PBFIONA OKEEFFEU.S.OLYMPIC TRIALS 20241ST PLACE /MARATHON DEBUT 2:22:10PODIUM AT MAJORSPODIUM AT U.S.OLYMPIC TRIALSP19ENTERED TOP 10 BRANDS IN WUXI MARATHONONE OF C

7、HINAS LARGEST MARATHONS WITH 33K RUNNERS JOININGP20OWNING THE GRID IN CHINAFASHION SHOW LINKED TO FIRST SUPER BRAND DAY WITH TMALLALL EYES ON FERRARI IN MIAMIGP RACE COLLECTIONP21ONGOING MOMENTUMIN PERFORMANCEP22P23PALERMOCONTINUOUS ACCELERATION IN TERRACEPALERMODELIVERING NEWNESS THROUGHOUT Q1P25SU

8、EDE XLCONTINUOUS ACCELERATION IN SKATE TRENDP26LOOKING GREAT AT OUR RETAIL PARTNERCONTINUOUS EFFORTS TO BE THE BEST PARTNER IN THE INDUSTRYP27EASY RIDERLAUNCHING AND SCALING NEW FRANCHISEGREAT OPPORTUNITYADDITIONAL NEW FRANCHISES LAUNCHING IN TERRACE&SKATE TRENDSKATETERRACEINDOORDELPHINPALERMO MODAA

9、RMY TRAINERARIZONAROMASUEDEPUMA-180PALERMOEASY RIDERSUEDE XLP29RE:SUEDE CAPSULE LAUNCHCONTINUOUS INVESTMENT IN SUSTAINABILITYFENTY X PUMA AVANTI PONY HAIRGREAT CONSUMER ENGAGEMENTP30FENTY X PUMACREEPER PHATTYP31CREATING HEAT AND HALOLEADING INLOW PROFILE P32SPEEDCATINHALEMOSTROP33INCUBATING LOW PROF

10、ILE TREND SINCE 12 MONTHSFROM MULTIPLE ANGLESPARIS FASHION WEEK03/2023PARIS FASHION WEEK09/2023NY FASHION WEEK02/2024F1 GP CHINA04/2024A$AP ROCKY02/2024P34SPEEDCAT BUILDING LOW PROFILE TREND IN STREET-FASHION SPACEP35SPEEDCAT OPEN YY COLLABORATION IN Q1 2024P36MOSTROBUILDING LOW PROFILE TREND IN FAS

11、HION SPACEECSTASY DROPOTTOLINGERP37INHALEA$AP ROCKY MOTORSPORT ACTIVATIONP38LATEST BRAND AMBASSADOR JOINING PUMAWELCOMEHENRY LAUSTRENGTHENING ROSTER IN CHINA8.4M12.5M9.5MP39BUILDING UP TRACTION WITH SPORTSTYLE NEWNESSEUROSCOPAOLYMPICSPARALYMPICS2024:YEAR OF SPORTFOREVER.FASTER.P402024:YEAR OF SPEEDF

12、OREVER.FASTER.P41P42PRESENCE IN UPCOMING FOOTBALL EVENTSCOPA AMERICA&EURO CUP4 TEAMSRE:FIBREMATCHBALL1 TEAMJAMAICA TRACK&FIELD KIT REVEALP43P44TRACK&FIELD KIT REVEAL17 FEDERATIONS WEARING PUMA IN 2024P45FIREGLOWKEY COLOURWAYFIRST GLOBALBRAND CAMPAIGNIN 10 YEARSP46P47CONSISTENT PERFORMANCE PLATFORMAC

13、ROSS MAJOR SPORTS CATEGORIESP48P49CONSISTENT IMPLEMENTATIONACROSS DIFFERENT CHANNELSVIDEOSend messagepumaSOCIAL MEDIAOUT-OF-HOMEE-COMP50MAKING PROGRESS IN BRAND ELEVATIONMAIN HIGHLIGHTSQ1 2024 FULLY INLINE WITH EXPECTATIONSP51ONGOING MOMENTUM IN PERFORMANCE BUILDING UP TRACTION WITH SPORTSTYLE NEWNE

14、SSMAKING PROGRESS IN BRAND ELEVATION01.BRAND UPDATE Q1 202403.OUTLOOK 202402.FINANCIAL UPDATE Q1 2024AGENDAQ1 2024 SALES BREAKDOWNSALES VS LAST YEAR(IN%,CURRENCY ADJUSTED)BY CHANNELWHOLESALE-2.9%TOTAL DTC+13.5%BRICK&MORTAR+15.4%E-COM+10.4%TOTAL+0.5%TOTAL:EUR 2,102 MBY DIVISIONFOOTWEAR+3.1%APPAREL-2.

15、4%ACCESSORIES-3.2%TOTAL+0.5%TOTAL:EUR 2,102 MBY REGIONEMEA+0.0%AMERICAS+1.0%APAC+0.6%TOTAL+0.5%TOTAL:EUR 2,102 MP53Q1 2024 SALES BREAKDOWNQUARTERLY SALES BY MARKET VS LAST YEAR(IN%,CURRENCY ADJUSTED)Q1 2023Q2 2023Q3 2023Q4 2023Q1 2024EEA+23.4%+9.0%-1.4%-9.2%-3.5%EEMEA+33.5%+111.4%+63.6%+11.6%+15.1%N

16、ORTH AMERICA-18.6%-16.7%-12.4%-10.9%-2.7%LATIN AMERICA+54.6%+26.4%+35.2%+4.7%40%EXCL.ARS DEVALUATION+7.8%GREATER CHINA+9.8%+36.2%+8.6%+31.0%+6.8%APAC(EXCL.GREATER CHINA)+40.9%+19.6%+2.8%-5.9%-3.1%TOTAL+14.4%+11.1%+6.0%-4.0%+0.5%P54OPERATING PERFORMANCEP55Q1 2024 OPERATING PERFORMANCESUMMARY VS LAST

17、YEAR(REPORTED CURRENCY)PUMA GROUPQ1 2023Q1 2024DEVIATIONSALES2,187.72,102.3-3.9%(in EUR M)(+0.5%ca)GROSS PROFIT1,016.9999.0-1.8%(in EUR M/%of Sales)(46.5%)(47.5%)(+1.0%pts)*Including royalty and commission incomeIMPACTCURRENCY EFFECTSPROMOTIONSSOURCING PRICESFREIGHTCHANNEL MIXREGIONAL MIXPRODUCT MIX

18、TOTALQ1P56PUMA GROUPQ1 2023Q1 2024DEVIATIONSALES2,187.72,102.3-3.9%(in EUR M)(+0.5%ca)GROSS PROFIT1,016.9999.0-1.8%(in EUR M/%of Sales)(46.5%)(47.5%)(+1.0%pts)OPEX*-841.4-840.0+0.2%(in EUR M/%of Sales)(-38.8%)(-40.2%)(-1.5%pts)Q1 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(REPORTED CURRENCY)*Incl

19、uding royalty and commission incomeIMPACT ON OPEX%MARKETINGCHANNEL MIXOTHER OPEXQ1TOTALP57Q1 2024 OPERATING PERFORMANCESUMMARY VS LAST YEAR(REPORTED CURRENCY)PUMA GROUPQ1 2023Q1 2024DEVIATIONSALES2,187.72,102.3-3.9%(in EUR M)(+0.5%ca)GROSS PROFIT1,016.9999.0-1.8%(in EUR M/%of Sales)(46.5%)(47.5%)(+1

20、.0%pts)OPEX*-841.4-840.0+0.2%(in EUR M/%of Sales)(-38.8%)(-40.2%)(-1.5%pts)EBIT175.5159.0-9.4%(in EUR M/%of Sales)(8.0%)(7.6%)(-0.5%pts)EBITDA260.6240.5-7.7%(in EUR M/%of Sales)(11.9%)(11.4%)(-0.5%pts)NET INCOME117.387.3-25.5%(in EUR M/%of Sales)(5.4%)(4.2%)(-1.2%pts)*Including royalty and commissio

21、n incomeP58BALANCE SHEET KPISVS LAST YEAR(IN EUR M,REPORTED CURRENCY)PUMA GROUPQ1 2023Q1 2024DEVIATIONINVENTORIES2,147.31,785.6-16.8%TRADE RECEIVABLES1,276.91,432.5+12.2%TRADE PAYABLES1,282.71,222.8-4.7%WORKING CAPITAL1,751.51,845.7+5.4%P59SALES&EBIT IN LINE WITH EXPECTATIONSGROSS PROFIT MARGIN IMPR

22、OVEMENTHEALTHY INVENTORY LEVELSP6001.BRAND UPDATE Q1 202403.OUTLOOK 202402.FINANCIAL UPDATE Q1 2024AGENDASALES&EBIT OUTLOOK 2024Q1 2024 FULLY IN LINE WITH EXPECTATIONSSALES(IN EUR M)EBIT(IN EUR M/%OF NET SALES)8,602622(7.2%)FY 2023MID SINGLE-DIGIT GROWTH(CURRENCY-ADJUSTED)BETWEEN 620 700 MILLIONOUTL

23、OOK 2024P62CONTINUING TO FUEL MOMENTUM IN PERFORMANCEWITH INNOVATION AND PRODUCT NEWNESSP63NEW PRODUCTS LAUNCHING IN ALL SPORT CATEGORIESMAJOR ANNOUNCEMENTSNEW PARTNERSA LEADING NATIONAL TEAMANOTHER CHAMPIONS LEAGUE TEAMA LEADING LEAGUEULTRA FASTEST BOOTMB.04 FASTEST DESIGN DEVIATE NITRO FASTEST SHO

24、EBUILDING UP FURTHER TRACTION IN SPORTSTYLEWITH DESIGN AND PRODUCT NEWNESSP64DRIVING BRAND ELEVATIONTHROUGH CONSISTENT INVESTMENTP65FURTHER GLOBAL BRAND CAMPAIGN ROLL-OUTMAJOR BRAND AMBASSADOR ANNOUNCEMENTSNEW SPORTSTYLE COMMUNICATION STRATEGYELEVATED INFLUENCE STRATEGYP66BEST TEAM IN THE INDUSTRY0%COMPLACENCYTHE CHALLENGERP67Q&AP68