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1、 Published 5 December 2024 The connected TV platform market An update on our work Contents Section Overview.3 Introduction.5 Market context.8 Commercial agreements for distribution.16 Self-preferencing on connected TV platforms.20 Features of competition on connected TV platforms.23 3 Overview Smart

2、 TVs,set-top boxes and other streaming devices have transformed how UK audiences watch TV.At the end of 2023,an estimated 86%of primary TV sets in use in the UK could be used to watch TV online.1 These devices contain software platforms(called connected TV platforms),which enable viewers to navigate

3、 the TV available to them over the internet and for content providers to distribute content online.To keep up with audiences changing habits and expectations,content providers including UK public service broadcasters(PSBs),global streaming services and smaller players have found it critical that vie

4、wers can access and discover their apps and internet-delivered channels on connected TV platforms.These content providers reach agreements with connected TV platform operators such as Amazon,Google and Sky to determine what content the platforms carry and promote.Accordingly,these agreements have a

5、growing influence on the TV content that audiences watch.Ofcom is committed to maintaining a wide range of high-quality content and services,which appeal to a variety of tastes and interests.A well-functioning connected TV platform sector in the UK,allowing for strong competition between content pro

6、viders for audiences,contributes to this goal.In contrast,if competition in the connected TV platform sector is undermined or distorted,this could significantly diminish the range,quality and pricing of content that UK viewers enjoy.Ofcoms powers include the ability to impose access-related conditio