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1、2025 UK F&B trends reportConsumer trends for grocery brands and retailersIntroductionAs we focus on strategy for 2025,how have UK grocery shoppers habits and behaviours changed?This report looks at several years of data to answer the question.Its designed to help F&B brands and retailers with their

2、planning,providing essential insight for things like positioning and messaging,pricing and promotions,and new product development.The data delves into changing tastes and priorities,category trends,consumption patterns,and purchase drivers.In particular,we look at how data points have fluctuated in

3、the years post-Covid to understand what trends were influenced by the pandemic,and which ones are here to stay.SampleThe data in this report comes from a survey of 1,000 nationally representative working-age UK consumers conducted on the Attest platform in September 2024.It is benchmarked against co

4、mparable surveys from 2019,2021,2022 and 2023.Online grocery shopping is on the rebound The pandemic saw the popularity of online grocery shopping spike.In 2021,74.2%of Brits were doing at least some of their shopping online.But whats happened since then?Our data shows there was a big return to stor

5、es in 2022,with a lesser 54.2%ordering online.Today,online grocery shopping is trending upwards again,with 71.0%of consumers buying at least part of their groceries online.More specifically,we see a-16.8 percentage point decrease in the number of die-hard in-store shoppers(to 29.0%).This indicates t

6、hat sales channels are becoming more diversified.Where UK consumers shop for food Extra insightNearly 54%of consumers believe the best grocery deals are offered in-store.Gen Z shoppers(aged 18-24)especially hold this belief a perception retailers should work to changeIn store onlyMostly in storeEven