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1、12024Ramadan StrategyIlluminating Pathways for Unforgettable Marketing Moments 2024 Assembly2Table of ContentsClick or tap on a section below to jump to it.010203Setting the Stage:Key Themes and Executive Overview Ramadan Dynamics:Unveiling Demand,Behavior and Shopping TrendsImpactful Strategy:Build

2、ing Brand ConnectionsJump to SectionJump to Section 2024 AssemblyJump to SectionResilientRamadanSeasonEmbracing The Spirit Of Ramadan,The Key Themes To Enlighten Your Strategy 3History Repeats ItselfRamadan Retail in MENA grew by 8%YoY in 2023.Despite the impact of inflation,2023 was projected to re

3、ach$65Bn.Self-Care On the RiseConsumers are pampering themselves more,and sooner,especially in the weeks leading up to Ramadan.In the mood for DiscoveryThe suspension of“normal”routines encourages an openness to try new brands Moments that MatterRamadan extends beyond phases;its about cherishing key

4、 daily moments.Capturing these is vital for fostering profound connections this season.2024 Assembly4Mamun MuhammadStrategy&Insights,Assembly MENA“As Ramadan approaches,brands are presented with a unique opportunity to connect with audiences on a profound level.Our deck delves into the intricacies o

5、f Ramadan marketing,offering insights and strategies tailored to capitalize on this significant cultural event.From understanding audience dynamics and key phases to implementing targeted campaigns and bridging online-to-offline experiences,we provide a roadmap for success.With a focus on authentici

6、ty,inclusivity,and innovation,our guide empowers brands to navigate Ramadan with confidence,fostering meaningful connections and driving impactful results”2024 Assembly 2024 AssemblyRamadan Dynamics:Unveiling Demand,Behavior and Shopping TrendsUnderstanding the cultural nuances of the holy month to