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1、E-commerce:Strategic Insights into Vietnamese Shopper and Travel Behaviors in 2024An annual report By ShopBack Vietnam,in collaboration with MMA in July 2024E-commerce:Strategic Insights into Vietnamese Shopper and Travel Behaviors in 2024,a report jointly developed by ShopBack Vietnam and MMA Globa

2、l Vietnam,provides an in-depth analysis of the evolving online consumer landscape in Vietnam.Drawing on data from January 2023 to September 2024 and insights from a sample of 4,000 consumers,this report examines the digital shopping and travel trends shaping the future of Vietnamese e-commerce.In re

3、cent years,Vietnams ecommerce environment has experienced remarkable growth,with consumers becoming more discerning,price-sensitive,and increasingly focused on value-added benefits.From preferences for weekend shopping and voucher-driven purchases to rising travel-related spending,this report highli

4、ghts the trends reshaping consumer expectations and influencing brand strategies across sectors such as electronics,health and beauty,fashion,and groceries.It also captures the growth of domestic and international travel among Vietnamese consumers,reflecting shifts in booking behaviors and the expan

5、ding role of online travel aggregators.As a collaboration,MMA Global Vietnam and ShopBack are committed to equipping brands with the data and insights needed for informed,customer-centric decisions.We hope this report serves as a valuable resource for marketers,retailers,and industry stakeholders as

6、 they navigate Vietnams dynamic e-commerce landscape,uncovering new opportunities to engage todays savvy,digital-first Vietnamese shoppers.ForewordJessica Phan,Country DirectorMMA Global-VietnamIn todays digital landscape,understanding and prioritizing the needs of our customers is essential for ach