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1、Discover the latest trends across digital advertising and retail mediaAd ImpressionsTop Ad ChannelsState of Digital Advertising2024Note:Top publishers by app store revenue|Source:Sensor TowerSensor Tower|Our CustomersTop publishers trust Sensor Tower insights to grow their business-All Rights Reserv

2、ed2Next level insights.data.ai is now partof Sensor Tower-All Rights Reserved3Note:Included ad channels vary by market.Ad spend estimates are as of September 12,2024.Executive Summary|State of Digital Advertising 2024United States-All Rights ReservedDigital Ad Spend12 months between September 2023 a

3、nd August 2024$117Billion+17%Year-over-YearDigital Ad Impressions12 months between September 2023 and August 202414.2Trillion+17%Year-over-Year#1 Ad Channel by ad spend among included ad channels in this marketFacebook$32.7B12 months between September 2023 and August 2024#1 Category 12 months betwee

4、n September 2023 and August 2024#2ConsumerPackaged Goods#3Media&EntertainmentShopping#1 Advertiser 12 months between September 2023 and August 2024A#2Procter&Gamble#3Temu(WhalecoInc.)FacebookInstagramLinkedInPinterestSnapchatTikTokXYouTubeDesktopDisplayMobileDisplayOTTDesktopVideoAdChannelIncluded?I

5、ncluded Ad ChannelsOnly select ad channels are available in each market4Table of ContentsDigital Advertising OverviewSocial Advertising TrendsOver-the-Top(OTT)Advertising TrendsRetail Media Advertising TrendsKey Events in 2024 Olympics Spotlight Holiday ShoppingCategory Spotlights Shopping Consumer

6、Packaged Goods Travel&Tourism Supermarkets7121825343944495459 Sensor Tower Inc.-All Rights Reserved-All Rights Reserved5About this Data:Digital Advertising MethodologyThe digital ad spending and impressions estimates presented in this report were compiled by Sensor Towers Insights team using Pathmat