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1、2024 Japan Mobile Gaming Market InsightsRevenue and Downloads MethodologyThe revenue data compiled by Sensor Tower represents estimated in-app purchase(IAP)estimates from the App Store and Google Play.This data does not include ad monetization revenue,revenue from third-party Android markets,or dire

2、ct payments made through other channels such as the publishers website.Unless explicitly stated as net revenue,the data reflects gross revenue(i.e.,before deducting platform fees)The download data compiled by Sensor Tower represents estimated downloads from the App Store and Google Play.This data do

3、es not include pre-downloads,repeat downloads,or downloads from third-party Android markets.Google Play is not available in mainland China.2024 Sensor Tower Inc.-All Rights ReservedThe report delivers a comprehensive analysis of Japans mobile game market on both the App Store and Google Play for 202

4、4.It examines the latest trends in mobile game revenue and download rankings for leading games and publishers.The analysis highlights the performance of IP-based games,anime-style games,and otome(story-based romance)games,along with insights into the expansion of Japanese mobile games overseas,and t

5、he success of international games in Japan.Additionally,the report includes a case study of the popular new title Zenless Zone Zero,offering valuable insights into its success.Executive Summary2 2024 Sensor Tower Inc.-All Rights ReservedTable of ContentsExecutive SummaryOverview of the Japanese Mobi

6、le Gaming MarketPerformance of Overseas Mobile Games in the Japanese MarketPerformance of Japanese Mobile Games in Overseas MarketsCase Study:Zenless Zone ZeroKey Takeaways0204111417243Overview of the Japanese Mobile Gaming Market 2024 Sensor Tower Inc.-All Rights Reserved4In the first half of 2024,