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1、GIFTTM2024Global Intangible Finance Tracker(GIFT)an annual review of the Worlds Intangible ValueOctober 3 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 5Foreword 6David Haigh,Chairman&CEO,Brand FinanceLeveraging and Reporting 11 of Intangible Assets:2024 Outlook Annie Brown,

2、Valuation Director,Brand FinanceDefinitions14Financial Reporting:Background 16Ranking Analysis 19Top 100 Companies by Total Intangible Value 32Our Services 35Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax a

3、nd accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and

4、ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publi

5、sh over 100 reports annually.Quantifyingthefinancial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the g

6、ap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancyFor business enquiries,please contact:Annie BrownValuation DFor media enquiries,please contact:Penny ErrickerGlobal Press EFor all other enquiries:+44 207 389 Foreword6Brand Finance GIFT Haigh Chairman&C