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1、1 Counterpoint Technology Market Research 2024 May 2024 Generative AI PhoneGenerative AI Phone Industry WhiteIndustry Whitep paperaper Copyright Counterpoint Research.All rights reserved.2 Counterpoint Technology Market Research 2024 This whitepaper has been jointly released by Counterpoint Research

2、 and MediaTek along with other partners,including 01.AI,Alibaba Cloud Tongyi Qianwen,Baichuan-AI,Huya,Kugou,OPPO,Soul,Tencent AI Lab,Tencent Hunyuan and vivo(in alphabetical order).Table of Contents Preface.3 Chapter 1:The Onset of New Generative AI Phone Era.4 The History of Handset Smartization.4

3、Counterpoints Definition of Generative AI Phones.6 Device+Cloud Hybrid To be Mainstream in Deploying Generative AI.7 Multi-modal Capacity Key to Realize Vision of AI Agents.8 The Advantages of On-device Large AI Models.9 Chapter Two:Generative AI Phone Ecosystem.11 Current Status of LLM and Forecast

4、.11 01.AI Yi Model Series.12 Tongyi Qianwen by Alibaba Cloud.12 Baichuan AI.12 Tecent Hunyuan.13 Large AI Model Size Projected to Grow in Next Two Years.13 App-based UI and AI Agent UI Coexist for Years.15 Generative AI Strategies of Chip Vendors.16 Generative AI Strategies of Smartphone OEMs.17 OPP

5、Os Generative AI Strategy.17 vivos Generative AI Strategy.18 Generative AI Strategies of Developers.19 Huya.20 Kugou.20 Soul.21 Tencent AI Lab.21 Chapter Three:Hardware and Software Technology Landscape of Generative AI Phones.23 Hardware Requirements for Deploying Large AI Models.23 Demand for Soft

6、ware Ecosystem.26 Current Smartphone SoC Platforms Support AI on Device.27 Chapter Four:Generative AI Phone Forecast.29 Conclusion.32 3 Counterpoint Technology Market Research 2024 Preface Following the launch of ChatGPT on November 30,2022,large language models(LLMs)quickly gained popularity.The ge