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1、KPMG.Make the Difference.KPMG Banking CEO Outlook KPMG I 2024 CEO Outlook for the banking and capital markets sectors provides an intriguing view of the current“transitioning”operating environment and the continuously evolving challenges and opportunities these leaders face.While there seems to be m

2、ore favorable,stable conditions compared to the uncertainty during the US banking liquidity crisis in spring 2023 and clear signs that monetary policy is taming inflation1,the C-suite remains carefully optimistic about the growth prospects for their industry and organizations.While higher interest r

3、ates have generally boosted profitability in recent months,banks are now facing rising costs for acquiring essential talent and technology,dealing with financially strained customers,and managing the volatility affecting capital markets activities.Global Head of Banking and Capital Markets KPMG Inte

4、rnationalFrancisco UraAs these leaders strive to balance the demands of shareholders,clients,employees,regulators and communities,they must invest thoughtfully for tomorrow,particularly in generative AI(Gen AI),while managing an array of constant and emerging risks.Our 120 survey participants repres

5、enting a cross-section of financial institutions across five continents shared their priorities on business growth plans,accelerating innovation,managing evolving workforces,and continuing to support pressing environmental,social and governance(ESG)imperatives.I invite you to explore these perspecti

6、ves in the following pages.Our global organization of professionals across KPMG member firms are always available to discuss these trends,and specific topics that interest you,to help guide your organization on its path to sustainable success.1 Reuters“US banks have strengthened liquidity after spri