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1、HOW GLOBAL REAL ESTATE CAN FIND THE PERFECT AUDIENCE IN CHINA?CONTENTS1.GLOBAL REAL ESTATE LANDSCAPE 2.TRENDS&INSIGHTS FOR USERS INTERESTED IN OVERSEAS REAL ESTATE 3.OVERSEAS REAL ESTATE OPPORTUNITIES 4.ABOUT NATIVEXPREFACEExploring Chinas unique real estate marketing ecosystem,we found that over 80

2、%of Chinas leading real estate developers are using Douyin to acquire customers.With over 600 million daily active users(DAU)watching short-form videos and livestreams,Douyin has become a daily leisure habit for most Chinese people.This has made Douyin one of the most important channels for real est

3、ate publicity and advertising.*Data recorded by December 2022Within this context,Nativex presents the Real Estate Marketing in the Age of Digital Intelligence-Douyin Overseas Real Estate Ecosystem White Paper.This paper shows that,by leveraging the data and product capabilities of the Douyin platfor

4、m together with targeted scientific and localized marketing methods,real estate developers can find more high-quality customers in the Chinese market and spur their businesses to grow.410,000+Business Accounts160 MILLION+Followers80%+Chinas top 200 real estate developers have opened a Business Accou

5、nt on Douyin(as measured by sales)1PrefaceUnlike many other audiences around the world,Chinese app users pay special attention to social media to gain information on real estate and apartment/house reviews on Douyin.Short-form videos and live streams are already embedded throughout the entire decisi

6、on-making path of real estate buyers,from information exposure and interest generation to active searches,visits to real estate websites or landing pages,booking consultation appointments,and touring properties.The massive amount of traffic and demand has spurred an ongoing increase in Douyin creato