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1、1 1India Survey for Consumer Electronics Purchase Preferences This Festive SeasonSept 20242TopicResearch DesignKey TakeawaysFestive Season Consumer Electronics Purchase PlansConsumer Electronics Purchase Plans for Festive SeasonConsumer Preferences for Various Product CategoriesConsumer Budget Prefe

2、rences for Different Product CategoriesConsumer Channel Preferences for Different Product CategoriesKey Reasons for Choosing Online and Offline Purchase ChannelsReasons for Purchasing Various Product TypesPreferred Brands for Various Product CategoriesKey Parameters for E-Commerce Platform Suitabili

3、tyDemographic SplitTable of Contents3ObjectiveThe objective of this consumer study is to analyze purchase preferences for consumer electronics(CE)products including smartwatches,headphones,tablets,laptops and cameras during Indias 2024 festive season.Research MethodologyAreaInformationSample Size2,0

4、01 responsesSamplingQuota samplingTarget RespondentsPotential CE buyers this festive seasonStudy TypeOnline quantitative studyStudy ToolClosed-ended questionnaireDuration5 minutesResearch DesignNOTE:The primary study is based on the opinion of respondents.Counterpoint will not be liable for any opin

5、ion shared by the respondents during the survey and will also not be liable in case those opinions change in the future.41Respondents show the highest interest in smartwatches,headphones and laptops for their upcoming purchases.2Most survey participants prefer online channels(e-commerce websites)for

6、 buying consumer electronics such as headphones,smartwatches,tablets,cameras and laptops.3Amazon is the leading platform for festive season purchases across both offline and online modes.4A significant number of respondents plan to buy a new laptop,tablet,headphone,camera or smartwatch to benefit fr