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1、2024BRAND REPUTATION MEETS SOCIAL-FIRST MARKETINGCLOSING THE BRAND SAFETY BLIND SPOTSReport by Viral Nation The Social-First Marketing Agency|AI-powered creator intelligence for brand reputation management,with Viral Nation SecureIntroductionFive Pillars of Brand Reputation ProtectionBrand Reputatio

2、n Meets the New Social LandscapeThe Brand Safety Iceberg:Exploring Five Levels of Social ReputationIdentifying Blind Spots:A Comprehensive ApproachAI:One of Many Tools in the Brand Safety Arsenal Table of ContentsConclusion and Key Takeaways14567231IntroductionFrom high-profile consumer goods down t

3、o manufacturing,brands from every vertical are facing the push-and-pull of emotionally charged social issues playing out in the public consciousness.The influx of scandals hitting some of the largest and most established brands is bringing into question the effectiveness of current brand safety stra

4、tegies.The intersection of social media and traditional media contributes to a challenging landscape for brands to navigate and engage with.At a time when just one misaligned social media campaign can cost your brand a loss of 25%in sales2,brand safety concerns the everyday marketer to a CMOs strate

5、gic decision-making.In shortthe stakes are higher than ever with social media marketing.In this risk-and-reward playing field,even the largest brands with well-funded corporate war rooms are discovering blind spots and incohesive strategies catching them off-guard.Proactive brand reputation manageme

6、nt is the key to mitigating this new marketing playing field,ensuring leadership is not in the perilous position of reacting to public crises after they occur.Moving beyond brand reputation,social reputation is the new currency in todays social-first era.The modern brand embraces the communities and