Flashtalking：2024零售业社交媒体营销指南：利用付费社交广告提升品牌市场影响力和消费者参与度（英文版）（29页）.pdf

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1、Amplify Retail with Paid Social 2 2024 MediaoceanIn todays technology-driven world,digital media has completely transformed the way consumers shop.Retail shoppers now demand a personalized,seamless experience to make the path to purchase as frictionless as possible.Yet,as consumers face increasing l

2、evels of chronic distraction,they begin to filter out irrelevant or unengaging contentespecially ads.Its a time where the economy is under pressure,consumer data is shrinking due to privacy concerns,and marketing budgets are under a microscope.This makes it even more critical for retailers to craft

3、compelling,relevant messaging to capture attention in an increasingly crowded digital space.Retailers in the US are expected to spend a staggering$88 billion on digital advertising this year,with about 28%of that investment$25 billionfocused on social media platforms1.In fact,69%of retail marketers

4、are planning to increase their social media spending in H2,according to Mediaoceans 2024 H2 Retail Market Report2.Retail leads the way in digital ad spend across industries,accounting for 29%of the overall share3.Notably,digital video content within the retail sector is growing at an impressive rate

5、 of 30%year-over-year,underscoring the rise of short-form video content on platforms like TikTok and Instagram Reels4.These formats are quickly becoming key drivers of consumer engagement,appealing to shoppers desire for quick,visually compelling content.The power of digital for retailers The lay of

6、 the landIn addition,social commerce is now playing an increasingly integral role in the shopping journey.Platforms now offer features like shoppable posts and in-app purchases,streamlining the experience from browsing to buying.This omnichannel shopping experience is reshaping retail,as consumers e