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1、IBM Institute for Business Value|Research InsightsGenerative AI in the insurance industryYou cant win if you dont play2IBM consulting services and a suite of insurance solutions help insurers power new risk products and services through open hybrid cloud products that leverage data and trustworthy A

2、I,while modernizing and automating hybrid cloud systems to increase flexibility,resiliency,and efficiency.To learn more,visit IBM can help1Insurers are chalking up early wins using generative AI in customer experiences,but there is more to do.Insurers using gen AI to a large extent in customer syste

3、ms are experiencing marked improvements in customer satisfaction over insurers not using gen AI at all,including a 14%higher retention rate and a 48%higher Net Promoter Score.Customers want advice and products that match their risks,not just a better chatbot experience.Insurers are focused on brand

4、and product experiences,while their customers say tailored products that meet their unique needs is their number one requirement.Organizations choosing less-centralized operating models to develop gen AI capabilities improve business outcomes by up to 14%.They see better run/build ratios,faster spee

5、d to market,and higher customer satisfaction and retention.Insurers can prosper with generative AI in customer conversations,but the larger value will be in building tangible,enterprise-wide improvements in risk advice,product development,and end-to-end processes.Key takeaways2Insurers generative AI

6、 balancing actInsurance CEOs are evenly divided on generative AI:51%see it as an opportunity,49%see it as a risk.1 Industry executives anticipate using gen AI to fuel competitive advantage with improved sales,customer experiences,and organizational capabilitiesbut they are wary of the risks to cyber