《WARC&DSI：2023数字化人才招募：零售媒体及其它领域策略报告（英文版）（22页）.pdf》由会员分享，可在线阅读，更多相关《WARC&DSI：2023数字化人才招募：零售媒体及其它领域策略报告（英文版）（22页）.pdf（22页珍藏版）》请在三个皮匠报告上搜索。

1、Recruiting digital talent:Strategies for retail media and beyond Copyright WARC 2023,All rights reserved.2 Copyright WARC 2023,All rights reserved.Strategies for retail media and beyondIn this reportContentsKey takeaways 3The challenge 4Todays battle for talent Why recruiting for digital is differen

2、t The strategy 8Start at the beginning:upskill the recruiters Wanted:A multitude of skillsets The solution 15Building a digital-ready recruitment strategyNext steps“The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.”Steve Jobs,co-founder,chairm

3、an and CEO of Apple.The inextricable linkage between talent and innovation was clear to Jobs.Talent fuels innovation,and innovation drives demand for talent.In the hotbed of innovation that is retail media today,many marketers are challenged to find and retain the talent needed to support sustained

4、growth.The growth of blended marketing and sales teams to achieve the full-funnel power of retail media has put new pressures on the those responsible for recruiting and retention.The rapid pace of change means soft skills such as creativity,collaboration and technical aptitude may make the traditio

5、nal measurement of“years of experience”a secondary consideration at best.In service of WARCs goal to promote marketing effectiveness,we initially approached the recruiting and retention challenges through the lens of retail media.However it became clear these same challenges marketing faced existed

6、across the broader organization.In this report,our second in a three-part series on Organizational Readiness produced in partnership with the Digital Shelf Institute,we present a framework organizations can use to acquire and retain the talent needed to innovate and win in the retail media space and