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1、22024 Digital Experience Benchmark ReportIntroduction Introduction A nasty combination of rising marketing spend and declining traffic is sweeping across digital,creating a significant deficit for digital leaders to overcome.In 2023,marketers poured more budget into paid channels than in 2022,surpas

2、sing$1 trillion in ad spend for the first time,and the top paid traffic sources each logged double-digit increases.1 Despite these efforts,however,total web visits fell-3.6%year-over-year.The combination of higher spend on paid sources and fewer visits inflated the cost per visit by+9.4%.Digital tea

3、ms now face an uncomfortable reality:It takes more spend to attract a smaller crowd.A visit has never been so valuable.The pressure is mounting on digital teams looking to drive results from these increasingly precious visits.Theyve responded by loading up on optimization-promising apps and solution

4、s,from AI-infused chatbots to live event streaming and more.Sites have more sizzle than ever.But these apparent solutions only maskand often contribute toa fundamental issue negatively impacting digital journeys.That issue is frustration.While encouraging advances were made in reducing friction in t

5、he experience in 2023,it still impacted 2 out of every 5 user sessions in some way.Frustration can have painful consequences on customer engagement,and digital teams need to continue to combat it in 2024.Were here to help them do that.This years Digital Experience Benchmark Report dissects the entir

6、e digital customer journey,sharing the most important digital KPIs and surfacing frustration(and its impact)so it can be identified and eliminated.Along the way,we provide insights to help digital leaders optimize their experiences and fully capitalize on every ever-more valuable visit in 2024.1 WAR