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1、Uncovering Traveler ValueReaching quality travelers that spend more,stay longer,and upgradeC HA P T E RThe benefits of reaching more travelers Successfully growing your business means continuously expanding your customer base by finding more travelers.But more is not always better,and ensuring your

2、strategies are also optimized to reach travelers that spend more,stay longer,and are more likely to book premium options will positively impact your bottom line.How can your travel business navigate the marketplace and determine where to show up to not only find more travelers,but find travelers tha

3、t are more valuable?If you dont have a broad and diversified customer base,or youre only marketing to travelers on your owned platforms,youre missing opportunities to drive revenue.To reach travelers where they are researching and planning,its essential to show up on multiple channels.Travelers arou

4、nd the world turn to Expedia Groups trusted brand sites and apps to build their perfect trip.In 2023,Expedia Group sites had more than 10 million average daily visitors and more than 1 billion average monthly searches.1 In the simplest terms,we bring you more travelers.1 Expedia Group internal data,

5、2023,identified and anonymous visitorsBut are these travelers just looking for the cheapest options for a quick trip?And how do they compare when it comes to value and profitability?Our latest research tackles these questions and provides a deeper understanding of how travelers from a range of platf

6、orms stack up when it comes to the value they deliver for your business.E X PE D I A GRO U P U N COV E RING T R AV E LE R VA LUE 2024Diving deep into value To better understand how traveler behaviors vary based on their preferred booking platform,we conducted custom research with Global Web Index(GW