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1、Customer Loyalty Index 2024AustraliaFeaturing research from respondents across Australia,as part of a global campaign across the United States,United Kingdom,Germany and the United Arab Emirates2Customer Loyalty Index 2024 AustraliaSara Richter CMO,SAP EmarsysCustomer loyalty is the holy grail of ma

2、rketers.From repeat purchases to average order value,and customer lifetime value,loyalty can have a significant impact on brands business objectives.But today,the nature of loyalty is changing.In 2024,AI empowers marketers to create incredible connected experiences,making it easier for people to dis

3、cover a wide array of platforms;reducing the friction involved in spending their money elsewhere.With the process for switching brands and services increasingly streamlined,marketers must ask themselves,what does loyalty look like from the customer perspective?How do todays customers think and feel

4、about loyalty?And what does it take to ignite true loyalty,then secure it long-term?These are questions that weve asked customers in our fourth annual Customer Loyalty Index research.This year,we are excited to expand our research to include the United Arab Emirates,adding it to our list of countrie

5、s alongside the US,UK,Australia,and Germany.Through this data-driven report,we hope to empower our customers companies like PUMA,Krispy Kreme Australia,Levis,and thousands of other brands and services across the world in sectors such as Retail,Consumer Packaged Goods(CGP),Travel and Transport,Sports

6、 and Entertainment and Utilities in their journey towards AI leveraged,loyalty building,omnichannel customer engagement.3Customer Loyalty Index 2024 AustraliaMethodologyThe research was conducted by Opinion Matters,among a sample of 2,019 general respondents across Australia.The data was collected b