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1、Customer Loyalty Index 2024United Arab Emirates Featuring research from respondents across the United Arab Emirates,as part of a global campaign across the United States,United Kingdom,Australia,and Germany2Customer Loyalty Index 2024 United Arab Emirates Sara Richter CMO,SAP EmarsysCustomer loyalty

2、 is the holy grail of marketers.From repeat purchases to average order value,and customer lifetime value,loyalty can have a significant impact on brands business objectives.But today,the nature of loyalty is changing.In 2024,AI empowers marketers to create incredible connected experiences,making it

3、easier for people to discover a wide array of platforms;reducing the friction involved in spending their money elsewhere.With the process for switching brands and services increasingly streamlined,marketers must ask themselves,what does loyalty look like from the customer perspective?How do todays c

4、ustomers think and feel about loyalty?And what does it take to ignite true loyalty,then secure it long-term?These are questions that weve asked customers in our fourth annual Customer Loyalty Index research.This year,we are excited to expand our research to include the United Arab Emirates,adding it

5、 to our list of countries alongside the US,UK,Australia,and Germany.Through this data-driven report,we hope to empower our customerscompanies like PUMA,Aldo Group,Levis,and thousands of other brands and services across the world in sectors such as Retail,Consumer Packaged Goods(CGP),Travel and Trans

6、port,Sports and Entertainment and Utilitiesin their journey towards AI leveraged,loyalty building,omnichannel customer engagement.3Customer Loyalty Index 2024 United Arab Emirates MethodologyThe research was conducted by 3Gem Research and Insights,among a sample of 2,000 general respondents aged 18