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1、Values-Driven Ecommerce:SHOPPER INSIGHTS BRIEFSURVEY BASED ON 1,000 ONLINE SHOPPERSAPRIL 2024The New Competitive EdgeSurvey based on 1,000 online shoppers|April It has been a tumultuous time as consumers inform themselves and express concern for climate change while also taking a growing interest in

2、 issues ranging from human rights to social justice.Retailers have been pressed into action,knowing they play an integral role and must decide how to adapt and portray their values online for both customers and prospects.Shoppers have varying degrees of interest,but one must-do is to build awareness

3、 via websites and communication,keeping transparency top of mind.The youth are leading the charge,and their passion for these issues is clear in Bizrate Insights research findings based on 1,000 online shoppers conducted in April 2024.Intro2Consumer AwarenessRetailer PresentationShopper ActionsSurve

4、y based on 1,000 online shoppers|April 1.Consumer Values and Awareness2.Sustainability and Consumer Behavior3.Sustainability by Product Category4.Sustainable Consumer ActivitiesTable of Contents3Survey based on 1,000 online shoppers|April Survey DemographicsGenderAge4Survey based on 1,000 online sho

5、ppers|April 015Consumer Values and AwarenessSurvey based on 1,000 online shoppers|April 601 Consumer Values and Awareness7 in 10 Online Shoppers Find Sustainable Shipping an Important Value When Purchasing OnlineLogisticsShipping:73%Packaging:40%EnvironmentSustainability:31%Environmental concerns:21

6、%Brand philosophy:29%SocialSocial justice:16%DEI:14%Political stance:7%Packing and sustainability come in second and third places.Survey based on 1,000 online shoppers|April 7Do Customers Consider Brand Values When Shopping?Almost half of online shoppers consider a retailers values most or all of th