品牌金融：2024年澳大利亚橄榄球联盟（AFL）与国家橄榄球联赛（NRL）品牌价值及强度评估报告（中译版）（49页）.pdf

1、AFL&NRL 2024 The annual report on the most valuable and strongest AFL&NRL brands October 2024Brand Finance AFL&NRL 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4Mark Crowe,Managing Director,Brand Finance AustraliaAFL Ranking Analysis 7Brand Value Ranking(AUDm)14

2、NRL Ranking Analysis 15Brand Value Ranking(AUDm)22Combined Brand Value Ranking(AUDm)23Insights 25AFL vs NRL:The Stats Behind the Rivalry 26Interview with Scott Moore,Sports Services Senior Consultant,Brand FinanceMethodology 31Sport Services 39Our teams have experience across a wide range of discipl

3、ines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the

4、International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest

5、brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies

6、and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancyFor business enquiries,please contact:Mark CroweManaging Director,Brand Finance Australia For all other enquiries:+