《MikMak：2024年Costco电商运营策略指南：全渠道战略最佳实践与洞察（英文版）（13页）.pdf》由会员分享，可在线阅读，更多相关《MikMak：2024年Costco电商运营策略指南：全渠道战略最佳实践与洞察（英文版）（13页）.pdf（13页珍藏版）》请在三个皮匠报告上搜索。

1、The 2024 Costco eCommerce Playbook:Best Practices and Insights for Omnichannel SuccessThe 2024 Costco eCommerce Playbook|2Now is primetime for brands to cash in on Costcos eCommerce growthAs one of the worlds largest wholesale distributors,Costco is seeing consistent growth.In July of this year,desp

2、ite economic uncertainties,the company reported a 7.1 percent increase YoY.The secret to the retailers success?Online sales.Costco has recently strengthened and expanded its eCommerce presence,investing in its digital infrastructure and marketing,improving delivery times,and adding in-store pickup i

3、tems.These robust changes have been well received by consumers,resulting in a 20.7 percent increase of eCommerce sales in Q3 of 2024 for Costco.It has also positioned itself as the worlds third-largest retailer,according to the NRF.So how can your brand leverage Costcos online success to generate sa

4、les for your omnichannel eCommerce-enabled brand?In this guide,learn the latest benchmarks,insights,and best practices for leveraging Costco as a key online retailer.The cool thing about eCommerce is that we can be more than just a sales channel.We can be more than just another option for people to

5、buy their products.We can make this way more convenient,and we can explain it better to people.And I think one of the cool things that is also happening is that we can better react to people.Bas van KesterenLISTEN HEREYear-Over-Year Change in Costcos eCommerce Sales by Select QuartersSource:Costco-3

6、.7%-10%6.4%20.7%The 2024 Costco eCommerce Playbook|3What does the Costco Membership mean for online shoppers?A major difference between Costco and other retailers is their membership model.By generating revenue and loyalty with memberships,Costco can sell products at deeper discounts than traditiona