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1、WHITE PAPERUnlocking the Power of SubscriptionsUnderstand customer attitudes and behaviors to provide value-added subscriptions and increase retention.By Korrin BishopUnlocking the Power of S|IntroductionMeeting Customers Appetite for Subscription ServicesFrom coffee and pet food to movies and music

2、,the subscription model is everywhere.Anecdotally,you may think consumers are weary of this trend.Isnt it a hassle to juggle so many subscriptions?Arent customers annoyed when they forget to cancel them and end up spending extra money?We went on a mission to find out how people really feel about the

3、 subscription model,and what we found was a surprise:subscriptions are more popular than ever.Bizrate Insights conducted a survey with a nationally representative sample of 1,026 U.S.consumers to understand their attitudes and behaviors toward subscription services.The survey collected demographic d

4、ata,such as gender,age,and annual household income,and asked questions about subscription maintenance activities,emotions related to new subscriptions,and the impact of subscriptions on household budgets,among others.While we hypothesized finding a trend toward subscription fatigue,we instead found

5、sustained consumer interest in subscription services,as well as their growing relevance in the current market as customers look for a deal amidst rising inflation.Customers overwhelmingly dont find subscriptions burdensome in fact,they may want more.This white paper shares findings on consumer deman

6、d for subscriptions,key factors that drive customer interest in subscriptions,and how customers are engaging with their subscription services.It then looks at how ecommerce providers and retailers can use this data to encourage subscription retention.of survey respondents reported having at least on