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1、IZEA INSIGHTS SPECIAL REPORTAugust 20242024 China Trust in Influencer Marketing 2024 IZEA Worldwide,Inc.CHINA EDITIONWe surveyed over 1,000 China-based consumers to help understand their sentiments around influencer marketing and see how those thoughts differ between age groups and sexes.BACKGROUNDO

2、ffer valuable insights for our partners overseeing the promotion of products and services across digital platforms.Provide education and support to decision-makers who must stay updated on trends in social media and the Creator Economy for effective business operations.Assist all parties in understa

3、nding the evolving dynamics of social media preferences and influencer reach,guiding them on effective ways to engage with consumers.GOALSCHINA SOCIAL MEDIA USERS1,005 RespondentsAll respondents were required to have an internet connection and be a social media user in order to participate in the su

4、rvey.GEOGRAPHYDATA GATHEREDTOCHINAGEOGRAPHYDATA GATHERED5/30/245/31/240%10%20%30%40%50%60%18-2930-4445-60+53%28%19%SEX0%10%20%30%40%50%60%MaleFemale48.2%51.8%AGESAMPLE POPULATIONOur findings in this report reveal significant trends in influencer marketing and social media usage in China.WeChat and D

5、ouyin are the most widely used platforms,followed by Xiaohongshu and Weibo.Trust in influencer recommendations is bolstered by authenticity,product use,and positive experiences with past recommendations,driving consumer behavior and purchase decisions.Social shopping features are widely accepted amo

6、ng all age groups,and influencer advertising is more effective than traditional methods.These insights highlight the evolving landscape of digital marketing,emphasizing the importance of authentic and relatable content in influencing consumer behavior.SUMMARY OF FINDINGSPLATFORM USAGEQ:Which social